PR automation
Public Relations Automation (PRA) software is a type of Enterprise Software that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring, and media analysis. Generally delivered as a software as a service, PRA software can be rapidly deployed without any investment in on-premises hardware or software. Integrated PRA software solutions enable public relations professionals to:
- Plan, execute and report on PR campaigns
- Collaborate with global communications teams in secure, online environment
- Build media lists through integrated media directories
- Communicate with built lists through email or fax and log responses
- Monitor media coverage across traditional media and consumer generated media
- Generate media metric reports, clip books and briefing books
- Analyze media coverage
See also
- Media monitoring service
- Marketing Automation
- Customer Relationship Management
- Web application
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