Pacific Blue Cross
 | |
| Not-for-profit Corporation | |
| Industry |
Health Insurance Dental Insurance Travel Insurance |
| Founded | Vancouver, BC (1940) |
| Headquarters | Burnaby, BC |
Key people | Jan K. Grude; President and CEO |
| Website | http://www.pac.bluecross.ca |
Pacific Blue Cross is a not-for-profit health insurance provider headquartered in Burnaby, British Columbia.
History
Affiliated with the Canadian Association of Blue Cross Plans, Pacific Blue Cross dates back to the 1940s, when its predecessor organizations - the Medical Services Association (MSA) and CU&C (Credit Union & Cooperative) Health Services Society - were founded. Both companies grew steadily and successfully dealt with major challenges, including the introduction of Medicare and the merger that brought the two former competitors together as Pacific Blue Cross in 1997.
Now Pacific Blue Cross, with its subsidiary BC Life (British Columbia Life & Casualty Company), provides health, dental, life, disability, travel and other health insurance products to approximately 1.5 million British Columbians enrolled in group and individual plans. In 2015, Pacific Blue Cross was named the 15th Most Loved Brand in British Columbia by BC Business.[1]
Community Initiatives
The Pacific Blue Cross health foundation supports organizations throughout British Columbia that help improve health outcomes. Notable initiatives of Pacific Blue Cross include Text-Blue-Wish[2] in support of the Children's Wish Foundation of Canada and Share the Care which celebrated their 75th anniversary by donating $75,000.[3]