Panzani

Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods.[1]

Overview

The brand was started by Jean Panzani in Parthenay in 1946.[1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.[1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli.[1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian.[2][3][4][5]

In 1973, it was bought by Groupe Danone.[1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel.[1]

In 1997, it was bought by Paribas Affaires Industrielles.[1] In 2002, it bought Lustucru, another French brand of pasta.[1]

In April 2005, it was bought by Ebro Foods.[1]

References

  1. 1 2 3 4 5 6 7 8 9 Official website, History
  2. ↑ James Gordon Bennett, Design Fundamentals for New Media, Cengage Learning, 16 Feb 2012, p. 261
  3. ↑ Rena Sanderson, Hemingway's Italy: New Perspectives, Louisiana State University Press, 2006, p. 42
  4. ↑ Stephen Bull, Photography, Taylor & Francis, 3 Feb 2010, p. 40
  5. ↑ Terry Harpold, Ex-Foliations: Reading Machines and the Upgrade Path, University of Minnesota Press, 2009, p. 144
This article is issued from Wikipedia - version of the Friday, July 05, 2013. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.