Paper Boat
 | |
| Product type | Beverages and energy drinks |
|---|---|
| Owner | Hector Beverages |
| Produced by | Hector Beverages |
| Introduced | August 2013 |
| Markets | India, Dubai, Malaysia, the United Kingdom and the United States |
| Tagline | "Drinks and memories" |
| Website |
www |
Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed by Hector Beverages, which is located in Bangalore, India.[1][2] Hector Beverages had around 300 employees in March 2015.[3] Paper Boat beverages debuted for public purchase in August 2013.[1] The product consists of traditional, authentic indigenous Indian drinks that are packaged in single serving, flexible pouches.[1][3][4] As of March 2015, ten flavor varieties are produced.[1][3] The beverages are produced using local spices, fruit, flowers and pulses, and some of the fruits grow wild, such as jamun and kokum.[1] Hector Beverages has contracted with fruit processors and has encouraged some farmers "to cultivate the fruits to ensure a stable supply."[1] The company has stated that it does not use artificial coloring or preservatives in its products.[4]
Presence
The brand has a strong presence in Bangalore and Delhi, India,[1] and the company has realized significant consumer demand for the beverages.[3] In July 2015, the Paper Boat brand was valued at $100 million.[5] Paper Boat products are also marketed in Dubai, Malaysia, the United Kingdom and the United States, and is typically consumed by "people of Indian origin."[5]
Production
Hector Beverages presently has two manufacturing facilities, one in Mysuru and one in Delhi, and can produce up to ten million of the pouches per day.[1] The company launched its first brand advertising campaign circa March 2015,[4] which has since included television advertising.[6] In July 2015, the company was pursuing an option to possibly open a third manufacturing plant.[7]
Sourcing
The company has faced challenges in its ability to source ingredients in adequate amounts in order to create and market new product flavors.[3] For example, the company's plans to produce a kanji, a beverage produced using fermented purple carrots, have been thwarted in the past per a lack of purple carrots available in India in contemporary times.[3] The company eventually managed to source purple carrots from a farmer in Southern India, which enabled working on developing the new product.[3]
See also
References
- 1 2 3 4 5 6 7 8 Mitra, Sounak (March 12, 2015). "Paper Boat drinks maker Hector Beverages on expansion spree". Business Standard. Retrieved December 5, 2015.
- ↑ "Contact". Paper Boat. Retrieved 4 December 2015.
- 1 2 3 4 5 6 7 Kazmin, Amy (March 3, 2015). "Paper Boat bases future on India’s drinks nostalgia". Financial Times. Retrieved December 5, 2015.
- 1 2 3 "How Hector Beverages' Paper Boat is making waves in a cluttered soft drinks market". The Economic Times. October 5, 2014. Retrieved December 5, 2015.
- 1 2 Verma, Shrutika (July 6, 2015). "Paper Boat maker valued at over $100 million". Live Mint. Retrieved December 5, 2015.
- ↑ "Paper Boat sets sail down memory lane, again". Campaign India. October 6, 2015. Retrieved December 5, 2015.
- ↑ Pinto, Viveat Susan (July 21, 2015). "How Hector is riding high on Paperboat". Business Standard. Retrieved December 5, 2015.
Further reading
- "How Hector Beverages' Paper Boat is making waves in a cluttered soft drinks market". The Economic Times. October 5, 2014. Retrieved December 5, 2015.