Parse.ly

Parse.ly
Type Private
Founded New York City, New York, USA
Headquarters New York City, New York, United States
Area served Worldwide
Key people Sachin Kamdar
Andrew Montalenti
Employees 13
Slogan(s) Insights for the web's best publishers
Website http://parsely.com
Type of site Analytics
Available in English
Launched December, 2009
Current status Active

Parse.ly is a technology company that provides web analytics and content optimization software for online publishers.Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.[1]

Overview

Parse.ly is a content optimization platform for online publishers.[2] Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled.[3] In addition to providing site analytics, Dash can show users what topics are people are resonating with across the web through their webwide trends interface.

Parse.ly Team believes that the modern equivalent of the Gutenberg Press in the web era isn't a content management system; it is a keen understanding and application of data.They also believes that media companies can win in digital if they smartly partner for their technology, and pick a platform that is data-driven to the core. Then, they can have their internal teams focus on what they do best -- creating compelling stories for their audiences.

Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.[4]

Funding

In May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.[5]

Angel Investors

Scott Becker, Don Hutchison, Jeffrey Greenblatt, Jon Axelrod, Jaffray Woodriff

References

  1. ↑ Sachin Kamdar (24 January 2012). "Hello Publishers, Meet Dash". parse.ly blog. Retrieved 31 January 2012.
  2. ↑ "Parse.ly Press". parsely.com. Parse.ly. Retrieved 31 January 2012.
  3. ↑ Jennifer Zaino (24 January 2012). "Parse.ly Brings A Dash of Semantics To Online Publishers". semanticweb.com. MediaBistro. Retrieved 31 January 2012.
  4. ↑ Dana Oshiro (11 November 2009). "Parse.ly Adapts to Interests: The Pro Blogger's Feed Reader". readwriteweb.com. ReadWriteWeb. Retrieved 31 January 2012.
  5. ↑ Sarah Perez (3 January 2012). "Parse.ly Will Launch Its Pageview-Generating Machine Called "Dash" This Month". techcrunch.com. Techcrunch. Retrieved 31 January 2012.

External links

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