Partners & Spade

Partners & Spade

Type	Private
Founded	2008
Founder	Andy Spade Anthony Sperduti
Headquarters	New York, New York, USA
Website	partnersandspade.com

Partners & Spade, established in 2008 by Andy Spade and Anthony Sperduti, is a storefront and studio on Lafayette Street in the NoHo neighborhood of lower Manhattan.^[1] The studio produces films, books, apparel, and conceptual products as well as marketing and branding projects for select corporate clients.

Partners & Spade draws on Spade and Sperduti's collective experience in advertising, filmmaking, and fashion to create brand strategies, products, and one-of-a-kind artifacts, as well as a space for art happenings and special gatherings.^{[2][3][4][5][6]}

Work

Marketing

• Conceptualized and designed J.Crew's first menswear shop, known as the Liquor Store, at West Broadway and White Street in Tribeca.^[7]
• Created Fall national campaign for Target, working with director Patrick Daughters for the broadcast portion.^[8]
• Produced Warby Parker's first ever television commercial.^[9]
• Working with CEO Tim Armstrong to commemorate the AOL brand around its 25th anniversary, commissioned Chuck Close to create portraits of iconic AOL users who are shaping worldwide culture in their fields.^[10]
• Conceived "Generation Glamour," a campaign for Glamour magazine.^[11]
• Helped launch Harry's, an online-only line of men's grooming products.^[12][13]

Films

• Produced "The Black Balloon," which won the U.S. Short Fiction prize at the 2012 Sundance Film Festival.^[14]
• Conceived the story for "The Pleasure of Being Robbed" with Red Bucket Films, which was chosen for the Director's Fortnight at Cannes Film Festival in 2008 and purchased by IFC Films; "Paperboys," a documentary by Mike Mills; and "Dimmer," a documentary by Talmage Cooley that was short-listed for the Academy Awards and included in the Museum of Modern Art's Sundance film collection.

Publishing

• Self-published various books, as well as books with HarperCollins including "The Benefits of Looking Up," "I Think I Can, I Think I Can," "How to Stay Out of the Doghouse," and "How to Keep Him on a Short Leash."^[15]

Events

• Hosts creative happenings, including the monthly classes of Avant Garde Preschool,^[16] Will Cotton Bakery,^[17] a Miranda July resale shop,^[18] and Wes Lang exhibitions.^[19]

Product design

• Designed the Nomadic Pack in conjunction with Kelly Slater's surf lifestyle brand VSTR.^[20]
• Launched a limited edition Partners & Spade design of the classic K-Swiss tennis sneaker with a set of short films created for the 266 customers who purchased the shoes.^[21]
• In collaboration with Jason Miller, designed a bespoke brass lamp with customized monogramming for Roll & Hill.
• In 2013, launched Sleepy Jones, a line of loungewear inspired by the lifestyles of artists like David Hockney, Pablo Picasso, and Jean Seberg.^[22]

Store design

• Designed Warby Parker's first flagship store, located in SoHo.^[23][24]

Notable clients

• AOL
• Absolut Vodka
• Condé Nast
• J.Crew
• K-Swiss
• HarperCollins
• Hudson's Bay Company
• Shinola
• Target Corporation
• Warby Parker

References

1. "Partners & Spade". Retrieved 5 July 2014.
2. O'Brien, Glenn. "Partners & Spade". Interview Magazine. Retrieved 2010-07-12.
3. Milzoff, Rebecca. "Andy's Factory". New York Magazine. Retrieved 2010-07-12.
4. Boardman, Mickey. "Artists Space". Paper Magazine. Retrieved 2010-07-12.
5. Kronberg, Marlo. "Partners & Spade". Dossier Journal. Retrieved 2010-07-12.
6. Gould, Dan. "Partners & Spade: PSFK Conference New York 2010". PSFK. Retrieved 2010-08-22.
7. Albo, Mike (2008-09-18). "A Package Store for Preppies". The New York Times. Retrieved 2010-08-23.
8. "Target: Falling for Fall Creative Concept". Creativity Online. Retrieved 2013-01-08.
9. Elliot, Stuart (2012-09-20). "Quirky Eyewear Brand Tries TV as an Ad Medium". The New York Times. Retrieved 2013-01-08.
10. Heyman, Marshall (2010-05-25). "AOL Marks 25th Anniversary With Portraits by Chuck Close". The Wall Street Journal. Retrieved 2010-08-23.
11. Elliot, Stuart (2012-09-09). "Glamour Campaign Tries to Claim a Generation". The New York Times. Retrieved 2013-01-08.
12. Tschorn, Adam (2013-03-22). "Meet Harry's, a new online-only go-to for guys' grooming gear". LA Times. Retrieved 2013-04-22.
13. Tschorn, Adam (2013-03-23). "Andy Spade is old-school cool". LA Times. Retrieved 2013-04-22.
14. "Red Bucket Films' Josh and Benny Safdie Premiere The Black Balloon Tomorrow at BAM Cinemafest". Paper Magazine. 2012-06-22. Retrieved 2013-01-09.
15. Foley-Mendelssohn, Deirdre. "Fanciful Flaneurs (Or, The Benefits of Looking Up)". The New Yorker. Retrieved 2010-07-12.
16. Hastreiter, Kim. "Andy Spade's Avant Garde Preschool!". Paper Magazine. Retrieved 2010-07-12.
17. Honigman, Ana Finel. "Cotton Candy Man". Interview Magazine. Retrieved 2010-08-23.
18. Cwynar, Sara (2011-11-24). "Miranda July, Craigslist Reseller". The New York Times. Retrieved 2013-01-08.
19. "Wes Lang at Partners & Spade". Urban Outfitters Blog. 2010-11-08. Retrieved 2013-01-08.
20. Hiemstra, Graham (2012-02-23). "VSTR and Partners & Spade". Cool Hunting. Retrieved 2013-01-08.
21. Williams, Michael. "A New Spin". GQ. Retrieved 2010-08-23.
22. Beddie, Alainna Lexie (2013-04-18). "Sleepy Jones". T Magazine. Retrieved 2013-04-22.
23. Miranda, Eugenia (2012-04-11). "Glasses Menagerie: Warby Parker Celebrates Its First Flagship Store". Vogue. Retrieved 2013-04-22.
24. Schneier, Matthew (2012-04-11). "Warby Parker: To See And Be Seen In Soho". Style.com. Retrieved 2013-04-22.

External links

• Official website