Party (Girls' Generation song)

"Party"
Single by Girls' Generation
from the album Lion Heart
B-side "Check"
Released July 7, 2015 (2015-07-07)
Format
Genre
Length 3:13
Label S.M. Entertainment
Writer(s) Jo Yun-gyeong
Producer(s)
  • Albi Albertsson
  • Chris Young
  • Shin Agnes
Girls' Generation Korean singles chronology
"Catch Me If You Can"
(2015)		 "Party"
(2015)		 "Lion Heart"
(2015)

"Party" is a song recorded by South Korean girl group Girls' Generation for their fifth Korean studio album Lion Heart (2015). It was released as the lead single from the album by S.M. Entertainment on July 7, 2015. The song was written by Jo Yun-gyeong and produced by Albi Albertsson, Chris Young, and Shin Agnes. "Party" was characterized as a bubblegum pop and electropop song that features synthesizers, guitar, and Auto-Tune in its instrumentation. To promote the song, Girls' Generation appeared on three South Korean music programs–Music Bank, Show! Music Core, and Inkigayo. A music video for the track was released on July 7, 2015.

Upon its release, "Party" received generally favorable reviews from music critics, who praised its catchy music styles and compared the song to "California Gurls" by Katy Perry and "Get Lucky" by Daft Punk. Commercially, the single was a success in the group's native country South Korea–the digital version peaked atop the Gaon Digital Chart, while the physical edition charted at number two on the Gaon Album Chart. It has sold over 843,000 digital copies in South Korea as of December 2015.[1] The song also peaked at number ten on the Japan Hot 100 and number four on the Billboard World Digital Songs chart.

Background and release

South Korean girl group Girls' Generation had achieved success on the Asian music scene with hit singles such as "Gee" and "I Got a Boy" since their 2007 debut as a nine-piece girl group, consisting of members Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun, and Jessica.[2][3] In September 2014, Jessica announced that she had been dismissed as a member of Girls' Generation by their parent company S.M. Entertainment due to her schedule conflict between the group's mutual music activities and her own fashion business Blanc & Eclare; the group continued as an eight-member group thereafter.[4]

Girls' Generation announced their first music release following Jessica's departure in March 2015–a single titled "Catch Me If You Can", whose Korean and Japanese versions were released simultaneously in April 2015.[5] On June 30, 2015, Girls' Generation released music video previews of their then-forthcoming three new singles–"Party", "Lion Heart", and "You Think".[6] "Party" was released as the lead single from the group's fifth Korean studio album Lion Heart; it was released for digital purchase by S.M. Entertainment on July 7, 2015.[7][8] The physical CD single was released on July 8.[9]

Music and lyrics

"Party"
"Party" is an electropop and bubblegum pop song.
Problems playing this file? See media help.

"Party" was described by Billboard's Jeff Benjamin as an electropop song.[6] Benjamin also wrote an article for Fuse, detailing that the track incorporated "lively" guitars, "perky" synthesizers, a "catchy" hook, and Auto-Tune in its composition.[10] Meanwhile, a reviewer from The Malay Mail characterized the song as "upbeat" bubblegum pop.[11] The guitar line on the song was compared to that on Katy Perry's 2010 song "California Gurls", while the Auto-Tune croons were compared to Daft Punk's 2014 single "Get Lucky".[12] Lyrically, "Party" is about the girls' night out with friends and makes mention of drinks such as lemon soju, mojito and tequila.[13] The song's theme was compared to that of Kesha's 2010 song "Tik Tok" and "California Gurls" by The Malay Mail.[11]

Reception

The song's styles and lyrics were compared to works of American singer Katy Perry.

Upon its release, "Party" received generally positive reviews from music critics. Melissa Locker of Vanity Fair described "Party" as "wildly catchy" and deemed it the best song of the second week of July 2015.[14] Casey Lewis writing for Teen Vogue characterized it as a "perfect-for-summer synth-pop anthem" and compared the song's music styles to works of American singer Katy Perry.[15] Jeff Benjamin from Fuse described the song as "addictive" and felt that it would "get a ton of plays at your next gals' night out."[10] He also named it the best song of the summer of 2015.[16] A reviewer from The Malay Mail wrote a positive review, "If Korean super girl group Girls’ Generation’s new upbeat, bubble-gum pop single doesn’t brighten up your day, we don’t know what will."[11]

"Party" was a commercial success in the group's native country South Korea. It debuted atop the Gaon Digital Chart on the chart issue dated July 5–11, 2015.[17] It also charted atop the Gaon Download Chart, selling 256,390 digital units within its first week of release.[18] The physical single album peaked at number two on the Gaon Album Chart.[19] As of December 2015, "Party" has sold over 843,843 digital units in South Korea, becoming the 58th best-selling single of 2015.[1] Additionally, it became the 59th best-performing single on the Gaon Digital Chart of 2015, based on digital sales, streaming, and background music (instrumental track) downloads.[20]

"Party" debuted at number 22 on the Japan Hot 100 on July 20, 2015.[21] The following week, it climbed to number 10, which later became its peak.[22] On the chart issue dated August 3, 2015, "Party" dropped ten positions to number 20.[23] It continued to drop to number 38 on the chart the following week.[24] On the Billboard World Digital Songs chart, "Party" peaked at number 4.[25]

Promotion

The music video for "Party" was choreographed by Kevin Maher.[26] It was filmed in Ko Samui, Thailand.[27][28] It was released on July 7, 2015 in conjunction with the release of the single. The video has a beach setting and shows the girls enjoying themselves in a summer beach party.[6][12] There are also a few scenes that were filmed indoors in a bar where the girls dance to the song.[13]

Lucas Villa from AXS praised the video's flamboyant fashion styles, writing that "Girls' Generation does summer right by living it up under the sun."[29] The music video was an instant success on YouTube, achieving over 2.7 million views in one day.[13] Within 36 hours, it garnered over 6 million views.[30] The visual was the most viewed music video on YouTube by a South Korean music act in July 2015.[31] To promote the single, Girls' Generation performed the song and its B-side "Check" at Banyan Tree Club & Spa in Seoul just before the release of "Party."[32] Following the release of the single in July 2015, the group performed "Party" on three major Korean music shows: KBS's Music Bank, MBC's Show! Music Core, and SBS' Inkigayo.[9][30]

Track listing

CD single / Digital download[33]
No. TitleLyricsMusic Length
1. "Party"  Jo Yun-gyeongAlbi Albertsson, Chris Young, Shin Agnes 3:13
2. "Check"  MaflyTeddy Riley, Lee Hyun-seung, Dominique Rodriguez, Daniel 'Obi' Klein, Engelina Larsen 3:26
3. "Party (Instrumental)"  N/AAlbi Albertsson, Chris Young, Shin Agnes 3:13
Total length:
 9:52

Charts

Weekly charts

Chart (2015) Peak
position
South Korea (Gaon Digital Chart)[17] 1[lower-alpha 1]
South Korea (Gaon Album Chart)[19] 2[lower-alpha 2]
Japan (Billboard Japan Hot 100)[22] 10
U.S. World Digital Songs (Billboard)[34] 4

Year-end charts

Chart (2015) Position
South Korea (Gaon Digital Chart)[20] 59

Footnotes

Notes

  1. ↑ Based on digital sales, streaming, and background music (instrumental track) downloads
  2. ↑ Based on physical sales

References

  1. 1 2 "Gaon Download Chart of 2015 (Year-End)" (in Korean). Gaon Music Chart. Retrieved April 2, 2016.
  2. ↑ Rothman, Lily (November 4, 2013). "Who is Girls' Generation, the Group that Beat Bieber for Video of the Year?". Time. Time Inc. Retrieved April 2, 2016.
  3. ↑ Cho, Jaeki (November 13, 2011). "Girls' Generation Talk Fame, K-Pop, and World Domination". Complex. Complex Media. Retrieved April 2, 2016.
  4. ↑ S. Kwaak, Jeyup (September 30, 2014). "K-Pop Earthquake: Girls’ Generation Member Jessica Jung Ousted". Wall Street Journal. Dow Jones & Company. Retrieved April 2, 2016.
  5. ↑ Benjamin, Jeff (March 23, 2015). "Girls' Generation Announce First Music Without Jessica". Billboard. Prometheus Global Media. Retrieved April 2, 2016.
  6. 1 2 3 Benjamin, Jeff (June 30, 2015). "Girls' Generation Tease 3 New Singles for the Summer". Billboard. Prometheus Global Media. Retrieved July 8, 2015.
  7. ↑ "Party – Girls' Generation" (in Korean). Melon. LOEN Entertainment. Retrieved July 8, 2015.
  8. ↑ "Party – Single". iTunes Store (US). Apple Inc. Retrieved July 8, 2015.
  9. 1 2 Ko Ji-seon (July 8, 2015). "SNSD’s ‘Party’ sweeps Asian music charts". The Korea Herald (Herald Media Inc). Retrieved July 14, 2015.
  10. 1 2 Benjamin, Jeff (July 7, 2015). "Girls' Generation's 'Party' Is Your New Ladies' Night Soundtrack". Fuse. The Madison Square Garden Company. Retrieved July 9, 2015.
  11. 1 2 3 "Girls’ Generation’s ‘Party’ tops music charts in Asia". The Malay Mail. Redberry Group. July 8, 2015. Retrieved July 10, 2015.
  12. 1 2 Benjamin, Jeff (July 7, 2015). "Girls' Generation Brightens Summer With New 'Party' Single, Tropical Music Video". Billboard. Prometheus Global Media. Retrieved July 8, 2015.
  13. 1 2 3 Fernquest, Jon (July 14, 2015). "Girls' Generation & K-pop hits Koh Samui beaches (with videos)". Bangkok Post. Kowit Sanandang. Retrieved July 14, 2015.
  14. ↑ Locker, Melissa (July 12, 2015). "The Best Song Of The Week Is... Girls’ Generation 'Party'". Vanity Fair (Condé Nast). Retrieved July 12, 2015.
  15. ↑ Lewis, Casey (August 18, 2015). "Girls' Generation Has the Most-Watched K-Pop Music Video in the Entire World". Teen Vogue (Condé Nast). Retrieved August 18, 2015.
  16. ↑ Benjamin, Jeff (September 23, 2015). "2015's Song of the Summer Underdog: Girls' Generation's 'Party' Wins!". Fuse. The Madison Square Garden Media. Retrieved September 24, 2015.
  17. 1 2 "Gaon Digital Chart: 2015.07.05 – 2015.07.11" (in Korean). Gaon Music Chart. Archived from the original on July 16, 2015.
  18. ↑ "Download Chart: 2015.07.05 – 2015.07.11" (in Korean). Gaon Download Chart. Archived from the original on July 16, 2015.
  19. 1 2 "Gaon Album Chart: 2015.07.05 – 2015.07.11" (in Korean). Gaon Music Chart. Archived from the original on July 16, 2015.
  20. 1 2 "Gaon Digital Chart: 2015" (in Korean). Gaon Music Chart. Archived from the original on March 30, 2016.
  21. ↑ "Hot 100: 2015.07.20". Billboard (in Japanese). Prometheus Global Media. Retrieved April 2, 2016.
  22. 1 2 "Hot 100: 2015.07.27". Billboard (in Japanese). Prometheus Global Media. Retrieved July 16, 2015.
  23. ↑ "Hot 100: 2015.08.03". Billboard (in Japanese). Prometheus Global Media. Retrieved April 2, 2016.
  24. ↑ "Hot 100: 2015.08.10". Billboard (in Japanese). Prometheus Global Media. Retrieved April 2, 2016.
  25. ↑ Benjamin, Jeff (August 12, 2015). "Girls' Generation Reveal Retro 'Lion Heart' Album Cover, Unconventional Release Strategy". Billboard. Prometheus Global Media. Retrieved August 13, 2015.
  26. ↑ "소녀시대, '파티' 주간 음반차트 석권..음원-음반 1위 올킬" (in Korean). Osen. July 13, 2015. Retrieved July 13, 2015.
  27. ↑ "'한밤의 TV연예' 여신의 귀환 '소녀시대'… 수영, 남자친구 아닌 다른 남자 질투? '폭소'". The Korea Herald (in Korean) (Herald Media Inc). July 9, 2015. Retrieved July 9, 2015.
  28. ↑ "Pops in Seoul Ep2949 Girls' Generation (PARTY), 2PM (My House)" (Video upload). ArirangTV on YouTube. Google Inc. July 21, 2015. Retrieved July 21, 2015.
  29. ↑ Villa, Lucas (July 8, 2015). "Girls' Generation Does Summer Right In Music Video for 'Party'". AXS. Retrieved April 2, 2016.
  30. 1 2 M. Hicap, Jonathan (July 9, 2015). "Girls’ Generation’s ‘Party’ tops charts, earns 6M views on YouTube". Manila Bulletin. Atty. Hermogenes P. Pobre. Retrieved April 2, 2016.
  31. ↑ Benjamin, Jeff (August 13, 2015). "Most Viewed K-Pop Videos in America & Around the World: July 2015". Billboard. Prometheus Global Media. Retrieved August 15, 2015.
  32. ↑ "Girls' Generation heads charts with 'Party'". The Korea Times. Hankook Ilbo. July 8, 2015. Retrieved July 10, 2015.
  33. ↑ "Party – Single" (in Korean). Naver. Naver Corporation. Retrieved July 14, 2015.
  34. ↑ "World Digital Songs: July 25, 2015". Billboard. Prometheus Global Media. Retrieved July 27, 2015. (subscription required (help)).

External links

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