Patanjali Ayurved

Patanjali Ayurved
Private
Industry Consumer goods
Founded 2006
Founder Acharya Balkrishna
Baba Ramdev
Headquarters Haridwar, Uttarakhand, India
Area served
 India
Key people
 Acharya Balkrishna (Founder and MD)
Products Foods, beverages, cleaning agents and personal care products
Revenue Increase ₹5000 crore (US$740 million) (2015-16)
Number of employees
 200,000 (2011–12)[1]
Slogan Prakriti ka ashirwad
Website www.patanjaliayurved.net
patanjaliayurved.org

Patanjali Ayurved Limited is an Indian FMCG company. Located in the industrial area of Haridwar, the company manufactures mineral and herbal products.[2] [3] According to CLSA and HSBC, Patanjali is the fastest growing fast-moving consumer company in India. It is valued at ₹13000 crore (US$1.9 billion) and some predict revenues of ₹5000 crore (US$740 million) for the fiscal 2015–16.[4][5][6]

History

Acharya Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom.[7][8][9]

Revenues

Patanjali Ayurveda's annual turnover for the year 2014-15 increased to ₹2500 crore (US$370 million) as compared to previous turnovers of ₹1200 crore (US$180 million) (2013–14), ₹850 crore (US$130 million) (2012-13) and ₹450 crore (US$67 million) (2011–12).[10][11][12][13][14] Future Group which has tied up with Patanjali sells about ₹30 crore (US$4.5 million) worth of Patanjali products every month.[15] [16]

Production

Patanjali Food and Herbal Park at Haridwar is the main production facility operated by Patanjali Ayurved.[17] The company plans to establish further units in India and in Nepal.[18][19]

In 2016, the Patanjali Food and Herbal Park was given a full-time security cover of 35 armed Central Industrial Security Force (CISF) commandos.[20][21][22] The park will be the eighth private institute in India to be guarded by CISF paramilitary forces.[22] Baba Ramdev is himself a "Z" category protectee of central paramilitary forces[22]

Products

Patanjali Ayurved produces products in the categories of personal care and food.[23][24] The company manufactures 444 products including 45 types of cosmetic products and 30 types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components[25][26][27] Patanjali products are cheaper than alternatives in the market due to lesser production and marketing costs.[28][29] Patanajali has also launched beauty and baby products.[30] Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.[31][32][33]

Patanajali launched instant noodles on 15 November 2015.[34][35][36] Food Safety and Standards Authority of India slapped a notice on the company as neither Patanjali nor Aayush, which are the two brand names under which Patanjali got licenses, have got any approval for manufacturing instant noodles.[37][38][39][40]

Sales and distribution

Patanjali Ayurved sells through nearly 4000 retail outlets as of 2015.[27][41] Patanjali also sells its products online and is planning to open outlets at railway stations and airports.[42] Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015.[27] As per the tie-up with Future Group, all the consumer products of Patanjali will be available for the direct sale in Future Group outlets.[43][44][45] Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels.[27][46] Defense organization DRDO entered into licensing agreements with Patanjali Ayurveda for transfer of technology.[47][48] [49]

See also

References

  1. ↑ "Employment for more than 2 lac : Food & Herbal Park, Patanjali Ayurved". IBTL. 22 September 2012.
  2. ↑ "10 stunning facts about Baba Ramdev’s Patanjali Ayurved". Yahoo Finance. 28 August 2015.
  3. ↑ "Patanjali Ayurved injects new life into herbal market, helps rivals sell more personal care products" The Economics Time
  4. ↑ "Are PEs bending over backwards to invest in Patanjali?". The Hindu. 11 January 2016.
  5. ↑ "Patanjali is disrupting India’s consumer space". IIFL. 6 February 2016.
  6. ↑ "HSBC Global Rsearch cuts target prices of Britannia Dabur and Nestle between 6% and 16%, says Patanjali". Economic Times. 5 February 2016.
  7. ↑ "Patanjali Ayurved FAQ's". Patanjali Ayurverd. Retrieved 22 January 2016.
  8. ↑ "Baba Ramdev's Business Empire Soars, With His Own Rising Profile". HuffPost India.
  9. ↑ "The Patanjali effect" Business-Standard
  10. ↑ "Baba Ramdev's Patanjali bigger than Emami and Jyothy Labs, wish it was listed: CLSA report". The Economic Times.
  11. ↑ "Baba Ramdev is revolutionising how Indians consume". Business Insider. BI India Bureau. 10 September 2015.
  12. ↑ Sinha, Partha; Singh, Namrata (13 January 2015). "Ramdev expands empire beyond yoga to FMCG, business poised to touch Rs 2 cr this fiscal". New Delhi: The Times of India. TNN.
  13. ↑ "Ramdev expands empire beyond yoga". Aadhiabadi. 13 January 2015.
  14. ↑ "Patanjali will bring in more prodcuts". moneycontrol.com. 9 January 2016.
  15. ↑ "Baba Ramdev's Patanjali Group compels FMCG firms Hindustan Unilever and Dabur to expand portfolio". IBT times. 26 January 2016.
  16. ↑ http://www.india.com/news/india/patanjali-ayurved-doubles-its-profit-in-one-year-set-to-catch-up-with-rivals-1051546/ Patanjali Ayurved doubles its profit in one year; set to catch up with rivals
  17. ↑ "Patanjali Plans a Pre-Diwali Launch for its Noodles Brand". Advertising Age India. AdAge India Bureau. 26 October 2015.
  18. ↑ "Ramdev to open herbal factory in Nepal". Web Dunia. 18 April 2015.
  19. ↑ "Patanjali herbal park in Nepal". Insight TV News Network. 28 February 2015.
  20. ↑ Yadav, Yatish (2016-03-09). "CISF Team to Guard Ramdev's Food Park". NEW DELHI: Indian Express.
  21. ↑ Sharma, Varun (2016-03-08). "Ramdev's Food Park Gets Round-The-Clock Protection From Paramilitary CISF". NDTV.
  22. 1 2 3 "Ramdev’s food park gets full-time CISF cover". The Tribune India. 2016-03-09.
  23. ↑ "Divya Putrajeevak Seed natural herb for treatment of infertility". NDTV. 29 January 2015.
  24. ↑ "Ramdev's herbal factory now in Nepal". The Echo of Nepal. 17 April 2015. Archived from the original on 5 May 2015.
  25. ↑ "Ramdev's ayurvedic products to foray into open market". Business Today. 2 March 2012.
  26. ↑ "Cosmetics after yoga". ABP News. 13 January 2015.
  27. 1 2 3 4 "Here’s Why Baba Ramdev Is Making Corporate India Uncomfortable". Indiatimes. 13 January 2015.
  28. ↑ "We plan to open Patanjali outlets at Railway stations, airports: Ramdev". 21 May 2015.
  29. ↑ "Ramdev turns his Ayurved enterprise into an FMCG empire". 28 June 2015.
  30. ↑ "Patanjali to launch baby-care products". Business Standard. 17 November 2015.
  31. ↑ "Ramdev’s Patanjali biggest domestic buyer of red sanders". The Times of India. 17 April 2015.
  32. ↑ "From soaps to cornflakes: Did you know Baba Ramdev is an FMCG tycoon". Firstpost. 13 January 2015.
  33. ↑ "Balkrishna launches elixir for children". WebIndia. 23 May 2015.
  34. ↑ "Ramdev’s Patanjali launches noodles". The Hindu. 16 November 2015.
  35. ↑ "FSSAI sends notice to Baba Ramdev's company". ibnlive.com.
  36. ↑ "Trouble mounts for Ramdev's Atta Noodles, FSSAI issues notice to Patanjali Ayurved". Navbharat Times.
  37. ↑ "No Approval for Patanjali Instant Noodles, Says Food Safety Regulator". NDTV. 18 November 2015.
  38. ↑ "‘No licence for noodles’: FSSAI slaps showcause on Patanjali". The Indian Express. 21 November 2015.
  39. ↑ "Patanjali's Atta Noodles in trouble: Baba Ramdev breaks silence, drags Modi govt into controversy". oneindia.com. 19 November 2015.
  40. ↑ "Patanjali Atta noodles gets notice". livehindustan.com.
  41. ↑ "Baba Ramdev expands empire beyond yoga to FMCG". The Economic Times. 13 January 2015.
  42. ↑ "Ramdev's Patanjali Ayurved enters big retail with Future Group tie-up". India Today.
  43. ↑ "Ramdev products available in Big bazaar". Nayi Duniya. 9 October 2015.
  44. ↑ "Future group and Patanjali tie-up". Patrika. 9 October 2015.
  45. ↑ "Future Group partners Patanjali Ayurveda". The Hindu. 9 October 2015.
  46. ↑ "Patanjali products to be sold in Khadi bhandars". Amar Ujala. 18 December 2014.
  47. ↑ "Baba Ramdev's Patanjali Ayurveda to make, sell DRDO food products". ABP Live. 25 August 2015.
  48. ↑ "Baba Ramdev's Patanjali Ayurveda To Sell DRDO Food Products". HuffPost India. 24 August 2015.
  49. ↑ "Patanjali Ayurved to invest Rs 1,150 crores, eyes doubling revenue" The Hindu
  50. ↑ "Best indian education system | Acharyakulam Ancient Gurukul". www.acharyakulam.org. Retrieved 2016-03-08.
  51. ↑ "Welcome to the official website of Patanjali Food & Herbal Park". www.pfhppl.com. Retrieved 2016-03-08.
  52. ↑ "Patanjali Yogpeeth - Divya Yog Madir (Trust)". www.divyayoga.com. Retrieved 2016-03-08.
  53. ↑ "|| Bharat Swabhiman Trust||100% voting || 100% national & patriotic thinking|| 100% boycott of multinational companies ||". www.bharatswabhimantrust.org. Retrieved 2016-03-08.
  54. ↑ "Patanjali Yogpeeth provide free shelter,food and support to Nepal". patanjaliyogpeethnepal.org. Retrieved 2016-03-08.

External links

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