Patari.pk

For the Scheduled Caste, see Patari.
Patari
پٹاری
Type Private
Founded February 2015 (2015-02)
Headquarters Lahore, Pakistan
Country of origin Pakistan
Area served Worldwide
Founder(s)
  • Khalid Bajwa
  • Humayun Haroon
CEO Khalid Bajwa
Key people
  • Humayun Haroon (co-founder and mobile developer)
  • Iqbal Talaat (chief technology officer)
  • Ahmer Naqvi (director of content)[1]
Industry Music
Services music streaming
Slogan(s) Mera Music. Meri Patari (My Music. My Patari)
Website www.patari.pk
Type of site music streaming
Registration Optional
Available in
Launched September 6, 2015 (2015-09-06)
Current status Active
Native client(s) on

Patari (Urdu: پٹاری) is a Pakistani music streaming service founded in February 2015 by Khalid Bajwa and Humayun Haroon.[2][3] The site provides Pakistani music and is known as the largest music streaming service in Pakistan.[4][5]

History

Background

According to the chief creative officer of Patari, their initial plan was to create an online Pakistani drama serials portal but they were failed then Jang Group’s Chief Strategy Officer Faisal Sherjan, encourage them to change their direction from TV serials to music. Bajwa said: “Our initial plan was to create an online portal for Pakistani television serials. It was only after we met with a senior media executive who encouraged us to look at music instead that we changed our original idea.”[6][7][8]

Launch

Patari was launched in February 2015 in beta version with collection of 20,000 songs and 600 artists and was only accessible through invites and later by registration. It became viral all over Pakistan.[9] “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari.”. said Khalid Bajwa.[10][11] Patari was opened for public on September 4, 2015.[12][13]

Apps

Patari launched apps for iOS and Android in August 2015.[14][15]

Personnel

Legal issues

The website was containing collection of more than 20,000 songs. In June 2015 EMI Pakistan asked Patari to remove all of its content from the website as EMI Pakistan holds licences to 60,000 Pakistani artists and almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music,”. Patari CEO Khalid Bajwa said that they have now removed all the songs that EMI identified. Patari and EMI have since resolved their differences and signed an agreement whereby EMI music will be on the Patari platform.[16][17][18]

See also

References

  1. ↑ Maheen Sabeeh (21 May 2015). "Soundcheck: Blood, sweat, tears and finally … Patari". Dawn. Pakistan. Retrieved 30 June 2015.
  2. ↑ Tarishi Verma (19 April 2015). "Love Pakistani music? Here's how to lay your hands on it". Hindustan Times. New Delhi, India. Retrieved 30 June 2015.
  3. ↑ "Patari.pk will please the music audience in Pakistan". Dispatch News Desk. Pakistan. 10 March 2015. Retrieved 30 June 2015.
  4. ↑ Ayda (4 February 2015). "Patari contains the biggest Pakistani music collection ever". Plan 9. Pakistan. Retrieved 30 June 2015.
  5. ↑ Zahra Salahuddin (12 March 2015). "Patari: This new Pakistani music site could be a game changer". Dawn. Pakistan. Retrieved 30 June 2015.
  6. ↑ Fatima Rizwan (9 March 2015). "Pakistani startup, Patari, is the answer to all of your music woes". Techjuice. Pakistan. Retrieved 30 June 2014.
  7. ↑ "Is Local Music Streaming ‘Patari’ Pakistan’s Answer to Spotify?". Pro Pakistani. 6 March 2015. Retrieved 30 June 2015.
  8. ↑ Hassan Belal Zaidi (26 March 2015). "Preserving music never heard online before". Dawn. Pakistan. Retrieved 30 June 2015.
  9. ↑ "Patari contains the biggest Pakistani music collection ever". More Magazine. 4 February 2015. Retrieved 30 June 2015.
  10. ↑ Babar Khan Javed (16 March 2015). "Online music service Patari's founders confident of success". The Express Tribune. Pakistan. Retrieved 30 June 2015.
  11. ↑ Haseeb Sultan Abdul (18 March 2015). "Will Patari.pk be successful in a country like Pakistan?". The Express Tribune. Pakistan. Retrieved 30 June 2015.
  12. ↑ "Patari opens for public". The Express Tribune. September 4, 2015. Retrieved 18 September 2015.
  13. ↑ Bushra Sultana (August 16, 2015). "Stream the night away: Pakistani music goes online". TNS - The News On Sunday. Retrieved 22 September 2015.
  14. ↑ Maryam Dodhy (August 4, 2015). "Patari launches beta apps for Android and iOS — We go hands on!". Tech Juice. Retrieved 22 September 2015.
  15. ↑ Riaheen Ali (Aug 9, 2015). "Patari An App for Pakistani Music". Phone World. Retrieved 22 September 2015.
  16. ↑ Rafay Mahmood (12 June 2015). "Patari takes a hit as country's biggest record label threatens legal action". The Express Tribune. Pakistan. Retrieved 30 June 2015.
  17. ↑ Nabeel Ahmed (4 June 2015). "Patari aims to bring dawn of music industry in Pakistan". PAKISTAN DIGITAL REVIEW. Retrieved 30 June 2015.
  18. ↑ "What’s rattling around in the patari?". The Express Tribune. September 12, 2015. Retrieved 18 September 2015.

External links

This article is issued from Wikipedia - version of the Wednesday, May 04, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.