Ziferblat
 | |
| Industry | Restaurants |
|---|---|
| Genre | Coffee house |
| Founded | 2011 |
Key people | Ivan Mitin |
Number of employees | ~170 |
| Website | ziferblat.net, |
Ziferblat (free space) is an international anti-café chain, at which customers pay for the time spent there, rather than the food – offering unlimited free wifi, tea and biscuits. [1][2]
History
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The name Ziferblat is derived from Zifferblatt, clock face in Russian and German. Ziferblat was first opened in September 2011 in Moscow. The creator of the "anti-café" concept is Ivan Mitin. Ziferblat’s prototype was a common space called Tree House.[3] Tree House was founded by Mitin in 2010 and the system of free donation continues there. Ziferblat is an attempt, according to its creator, to formalize the relationship between the guest and the place by using the pay-per-minute system.
Concept
The main concept of Ziferblat is not only to use an unusual pay system, but to create a space cushy as home where it’s comfortable for you to work and to entertain as well, a place where it’ll be easy to meet new people. One of the main Ziferblat’s features is a tendency to allow the guest to be autonomous, if you want you can become a part of the process: cook food and make drinks at the common kitchen, organize events. People aren’t paying for consumption; we pay for the space and they pay for the time, so it’s about participation.— Ivan Mitin, owner of the chain
Location
As of 2015, Ziferblat has opened in four countries: Russia (Moscow,[4][5] Saint Petersburg,[6] Kazan,[7][8] Nizhny Novgorod,[9] Rostov-on-Don[10]), Ukraine (Kiev[11]), Great Britain (Manchester,[12] London[13]) and Slovenia (Ljubljana).[14]
See also
References
- ↑ "Pay-per-minute cafe opens in London - Telegraph". telegraph.co.uk. Retrieved 2014-02-02.
- ↑ "London's first pay-per-minute cafe: will the idea catch on? | Travel | theguardian.com". theguardian.com. Retrieved 2014-02-02.
- ↑ Илья Варламов: «Дом на дереве»: место для нормальных хипстеров
- ↑ Новое место: «Циферблат» на Пушкинской
- ↑ «Такие дела — 2011» Иван Митин
- ↑ Новое место: «Циферблат» в Пассаже
- ↑ В Казани открылось свободное пространство «Циферблат»
- ↑ Третье место: в Казани открылся второй Циферблат
- ↑ В Нижнем открылось свободное пространство «Циферблат»
- ↑ В Ростове-на-Дону открылось новое заведение «Циферблат»
- ↑ Новое место (Киев): Пространство «Циферблат»
- ↑ "Ziferblat". The Mancunion. Retrieved 2015-08-28.
- ↑ Pay-per-minute cafe opens
- ↑ "Kraj, kjer ne plačaš kave, temveč čas". Planet Siol.net (in Slovenian). October 8, 2014. Retrieved February 11, 2015.