Pen India Limited
 | |
| Private | |
| Industry | Entertainment |
| Founded | 31 March 1987 |
| Founder | Jayantilal Gada |
| Headquarters | Mumbai, Maharashtra, India, India |
Key people |
Jayantilal Gada Dhaval Gada Kushal Kantilal Gada |
| Products |
Films Music |
| Services |
Film production Film distribution |
| Owner | Jayantilal Gada |
| Website | Pen India Ltd. |
Pen India Limited is an Indian film production and distribution company established by Jayantilal Gada on 31 March 1987. Based in Mumbai, it mainly produces and distributes Hindi films.
Initial years
Jayantilal Gada started as a small time entrepreneur with a video library called Popular Video Cassette Co in 1984. Later he went into trading of video rights and distribution of VHS tapes across India by establishing Asia's biggest video shop “POPULAR VIDEO” at Lamington Road, Mumbai.[1]
Brief history
Restructured and formed Popular Entertainment Network Limited (with brand name 'PEN') in the year 1992 and started dealing in copyrights of Hindi feature films viz. Video, Satellite and Doordarshan (DD).[1]
PEN was the largest content provider of Hindi feature films to channels. In 1995, PEN created another landmark by telecasting Sholay 20 years after its theatrical release on Doordarshan and creating a record with the highest ever Television viewing ratings (76 TRPs) with approximately 7.5 crore revenues.[1]
In 1996, Sony TV telecast Sholay to celebrate its 1st anniversary and gained No 1 position among satellite channels beating Zee TV for the first time.
Restructured once again in 2004 and soon became the exclusive agency to Zee TV for acquisitions of Hindi feature films for Zee Cinema and once again Zee regained its top slot beating Sony TV.[1]
Daughter Bhavita Jayantilal Gada also joined PEN in 2006 and started an Animation Division with mega projects like MAHABHARAT.[2]
Nephew Kushal Kantilal Gada joined the group in 2007 after graduating in management studies.
In 2009 son Dhaval Gada, after completing his course at Whistling Woods International Institute, joined PEN to streamline production activities.[1][3]
Film history
In 2012 PEN's maiden production Kahaani with Sujoy Ghosh proves successful at the box-office.[2]
In 2013 PEN released 3 projects: Issaq, released all over India in 900 theatres. Singh Saab the Great on 1970 screens in India. Mahabharat 3D animation feature film also released in 300 theatres.[4]
In 2014 PEN completes and finally releases Sholay 3D in 780 theatres in India. PEN also successfully co produces and distributes Nagesh Kukunoor's Art House film “Lakshmii” on 82 screens, Entertainment in 3,200 screens worldwide. PEN also distributes and released Ekkees Toppon Ki Salaami on 490 screens and Ketan Mehta's Rang Rasiya on 890 screens.[4]
PEN has been associated in the past with films like Sauda (1995), Kohram (1999), Lal Baadshah (1999), Kitne Door Kitne Paas (2002), Shararat (2002) and Yeh Mera India (2009) as right holders and not as a production.
Upcoming films
PEN holds the remake rights of films like Aandha Kanoon, Aakhri Raasta, Chaal baaz, Chhatrapati, Kahaani, Nayak Returns, and Paiyaa.
Filmography
- Production
The following is a list of notable films in which Jayantilal Gada's Pen India Ltd has been involved.
| Year | Film | Cast |
|---|---|---|
| 2008 | Yeh Mera India | Anupam Kher, Purab Kohli |
| 2010 | Kaalo | Swini Khara |
| 2011 | Chatur Singh Two Star | Sanjay Dutt, Ameesha Patel |
| 2012 | Kahaani | Vidya Balan, Nawazuddin Siddiqui |
| 2013 | Issaq | Prateik Babbar, Amyra Dastur, Ravi Kishan |
| 2013 | Mahabharat | Ajay Devgan, Anil Kapoor |
| 2013 | Singh Saab The Great | Sunny Deol, Urvashi Rautela, Prakash Raj |
| 2014 | Lakshmi | Nagesh Kukunoor, Monali Thakur |
| 2014 | Sholay#3D re-release | Amitabh Bachchan |
| 2014 | Rang Rasiya | Randeep Hooda, Nandana Sen |
| 2014 | Entertainment | Akshay Kumar, Tamannaah |
| 2014 | Ekkees Toppon Ki Salaami | Anupam Kher, Neha Dhupia |
| 2015 | P Se PM Tak | Meenakshi Dixit |
| 2015 | Singh Is Bliing | Akshay Kumar, Amy Jackson, Lara Dutta |
| 2016 | Mastizaade | Sunny Leone, Tusshar Kapoor |
| 2016 | Do Lafzon Ki Kahani | Randeep Hooda, Kajal Aggarwal |
- Distribution
- Rajini Murugan (2016)
References
- 1 2 3 4 5 "Jayantilal Gada: I feel proud that today I am making films with the same stars whose video cassettes I sold at one time". http://timesofindia.indiatimes.com. Retrieved 27 August 2015. External link in
|website=(help) - 1 2 "Watch: Amitabh Bachchan, Anil Kapoor, Vidya Balan in animated 'Mahabharat'". http://www.financialexpress.com. Retrieved 27 August 2015. External link in
|website=(help) - ↑ "Dhaval Gada Of PEN India : I'll Keep My Father Jayantilal Gada's Head Held High With Pride". http://www.koimoi.com. Retrieved 27 August 2015. External link in
|website=(help) - 1 2 "Pen India Limited". http://www.bollywoodhungama.com. Retrieved 27 August 2015. External link in
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External links
- Pen India Ltd
- Pen India Limited on Facebook
- Pen India Ltd-YouTube
- Pen India Limited on Twitter
- Pen India Limited at the Internet Movie Database