PepperTap

PepperTap
Type Private
Founded November 2014 (November 2014)[1]
Dissolved Apr 2016
Headquarters Gurgaon, India
Area served India
Founder(s) Navneet Singh, Milind Sharma
Industry Internet
Products Grocery, Household Items
Services E-commerce
(Online shopping)
Employees 1000
Website shop.peppertap.com
Alexa rank Increase 1,013 India (October 2015)[2]

PepperTap was an on-demand grocery delivery service company based in Gurgaon, India, which started operating in November 2014. The company provides an option to shop grocery and household items online through the website and mobile app.[1][3][4][5] Navneet Singh and Milind Sharma are the co-founders of the company.[6][7][8]

History

Started with one service location, Gurgaon, in November 2014, PepperTap had become one of the major players in the online grocery store in India by Q3 2015; by expanding as far as 31 cities. Unfortunately, by the end of 2015, the company decided to scale back operations - and by Jan 2016 - the company operations were limited again to 7 cities. In September, the company rolled back operations in smaller towns such as Agra and Meerut after a month-long pilot failed to take off. According to the company, it further shut down business in larger cities such as Ahmedabad, Chandigarh, Mumbai, Kolkata, Chennai and Jaipur by Feb 2016.[9]

Progress and funding

When it launched in November 2014, PepperTap provided grocery delivery only in Gurgaon.[7] As of September 2015, PepperTap is serving in 17–18 cities.[8][10][11][12]

The first funding round was 5 months after the company's inception. Series A funding of PepperTap was led by Sequoia Capital, and it helped the company in spreading its services in the Delhi National Capital Region. SAIF Partners was also a part of this funding.[13][14] The Series B funding of PepperTap was led by the Indian e-commerce company Snapdeal. With this funding of $36 million, PepperTap is planning to expand its services to 75 cities across India, including smaller cities.[12][15][16][17][18] Expanded service has already started in Visakhapatnam.[19] Upon investing in PepperTap, Kunal Bahl, the CEO of Snapdeal said, "Navneet and his team have done a phenomenal job in building PepperTap into India's leading grocery ordering platform. We look forward to working closely with PepperTap to make them very successful".[20] The company has completely closed its operations in April 2016.[21]

Funding rounds

Mobile application

PepperTap has mobile applications for Android and iOS.[23][24] The media house NDTV has reviewed the app and reported both pros and cons.[25]

External links

References

  1. 1 2 Verma, Shrutika (16 April 2015). "PepperTap raises $10 million from SAIF Partners, Sequoia Capital". livemint.com (HT Media). Retrieved 26 October 2015.
  2. ↑ "How popular is peppertap.com?". Alexa Internet. Retrieved 2015-10-21.
  3. ↑ "Tiring Trips to Supermarket Grocery on PepperTap". The New Indian Express. 11 October 2015. Retrieved 22 October 2015.
  4. ↑ Velayanikal, Malavika (15 April 2015). "Hyperlocal e-grocery race in India: PepperTap bags $10M two days after ZopNow's $10M round". Tech in Asia. Retrieved 22 October 2015.
  5. ↑ Agarwal, Anushree (16 October 2015). "Shopping in transition". Deccan Herald. Retrieved 22 October 2015.
  6. ↑ "Apple by apple, grocery apps find space in middle class shopping baskets". The Indian Express. 21 October 2015. Retrieved 22 October 2015.
  7. 1 2 "About PepperTap". PepperTap.com. Retrieved 22 October 2015.
  8. 1 2 Johari, Sneha (9 October 2015). "PepperTap adds number masking to hide user's number". MediaNama. Retrieved 22 October 2015.
  9. ↑ Verma, Shrutika. "PepperTap shuts operations in six large cities, including Mumbai". http://www.livemint.com/. Retrieved 2016-03-11. External link in |website= (help)
  10. ↑ Peer, Nikita (29 September 2015). "Investors go grocery shopping in India, 9-month-old PepperTap bags $36M series B". Tech in Asia. Retrieved 26 October 2015.
  11. ↑ Russell, Jon (29 September 2015). "PepperTap Lands $36M To Expand Its Grocery Delivery Service To 75 Cities In India". TechCrunch. AOL. Retrieved 22 October 2015.
  12. 1 2 Chandran, Pradeesh (29 September 2015). "Snapdeal leads $36 mn Series B funding in PepperTap". The Hindu. Retrieved 22 October 2015.
  13. ↑ "PepperTap raises seed funding from Sequoia Capital". Business Standard. 25 February 2015. Retrieved 22 October 2015.
  14. ↑ Fok, Evelyn (15 April 2015). "Five-month-old PepperTap raises $10 million to deliver groceries in 10 more cities". The Economic Times. Retrieved 22 October 2015.
  15. ↑ Gooptu, Biswarup; Chanchani, Madhav (30 September 2015). "PepperTap raises $36 million in fresh round of funding, led by Snapdeal". The Economic Times. Retrieved 22 October 2015.
  16. ↑ Gooptu, Biswarup (8 October 2015). "Snapdeal invests additional $20 million in GoJavas". The Economic Times. Retrieved 22 October 2015.
  17. ↑ "PepperTap Raises $36 Million in Series B Funding From Snapdeal, Others". Gadgets 360. NDTV. 29 September 2015. Retrieved 22 October 2015.
  18. ↑ "PepperTap Raises $36 Million From Snapdeal, Others". NDTV Profit. Press Trust of India. 29 September 2015. Retrieved 22 October 2015.
  19. ↑ "PepperTap offers services in city". The Times of India. Times News Network. 17 September 2015. Retrieved 22 October 2015.
  20. ↑ "Snapdeal, others co-invest $36mn in PepperTap". Voice&Data. CyberMedia. 1 October 2015. Retrieved 22 October 2015.
  21. ↑ Mishra, Amit (3 May 2016). "PepperTap Closed". India Latest News. ILN Group.
  22. 1 2 "PepperTap Raises $36 Million in Series B Funding from Snapdeal, Others". Gadgets360. NDTV. 29 September 2015. Retrieved 28 October 2015.
  23. ↑ "PepperTap — Online Grocery — Android Apps on Google Play". Google Play. Retrieved 22 October 2015.
  24. ↑ Nuvo Logistics Private Limited (11 February 2015). "PepperTap — Online Grocery on the App Store". iTunes. Retrieved 22 October 2015.
  25. ↑ Rafae, Mir (20 August 2015). "PepperTap Review: Great for Groceries, but Better Than Grofers?". Gadgets 360. NDTV. Retrieved 22 October 2015.
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