Perdue Farms

Perdue Farms
private
Industry Poultry, chicken, turkey, pork, grain
Founded 1920
Founder Arthur W. Perdue
Pearl Perdue[1]
Headquarters Salisbury, Maryland
Key people
 Jim Perdue, Chairman
Randy Day, President
Products Poultry, chicken, turkey, pork, grain
Revenue > $6 Billion[2]
Number of employees
 19,000[2]
Parent FPP Family Investments, Inc.
Slogan We Believe in Responsible Food and Agriculture
Website PerdueFarms..com

Perdue Farms is the parent company of Perdue Foods and Perdue AgriBusiness, based in Salisbury, Maryland. Perdue Foods is a major chicken, turkey, and pork processing company in the United States. Perdue AgriBusiness ranks among the top United States grain companies. Perdue Farms has annual sales in excess of $6 billion.[2]

History

Origin and war era

The company was founded in 1920 by Arthur Perdue[1] with his wife, Pearl Perdue, who had been keeping a small flock of chickens.[3] The company started out selling eggs, then in 1925, Perdue built the company's first hatchery, and began selling layer chicks to farmers instead of only eggs for human consumption.[3] His son Frank Perdue joined the company in 1939 at age 19 after dropping out of college.[3]

Post-war growth

The company was incorporated as A.W. Perdue & Son and Frank Perdue assumed leadership in the 1950s.[1][3] The company also began contracting with local farmers to raise its birds and supplying chickens for processing as well as opening a second hatchery in North Carolina during this period.[3]

Full integration

Perdue entered the grain and oilseed business by building grain receiving and storage facilities and Maryland's first soybean processing plant.[3]

In 1968, the company began operating its first poultry processing plant in Salisbury.[3] This move had two effects: it gave Perdue Farms full vertical integration and quality control over every step from egg and feed to market,[3] as well as increasing profits which were being squeezed by processors.[1] This move enabled the company to differentiate its product, rather than selling a commodity.[1]

In 1991, Frank's son Jim Perdue was named Chairman, becoming the third generation of leaders from the Perdue family.[3]

Perdue today

In 2013, Perdue was reportedly the third-largest American producer of broilers (chickens for eating) and was estimated as having 7% of the US chicken production market, behind Pilgrim's and Tyson.[4]

In 2010, the corporate structure of Perdue Farms changed.[5] A holding company, FPP Family Investments, Inc., owned by the Perdue family, became the controlling entity for Perdue Farms. The holding company also owns Perdue AgriBusiness, a grain operation; FPP Business Services, a shared business services company; and Coleman Natural Foods.[6]

Other subsidiaries include Heritage Breeders, LLC, which is responsible for developing the breed used by Perdue, and developing other lines of stock for sale to other poultry companies; Venture Milling, which creates proteins for livestock; Perdue Fats and Proteins, LLC, which sells pet and animal feed ingredients; Perdue BioEnergy, LLC, which works in the field of renewable energies; and Perdue AgriRecycle, which converts poultry litter into organic fertilizer products.[7]

In 2007, Perdue removed all human antibiotics from its feed and launched the Harvestland brand, under which it sold products that met the requirements for an “antibiotic-free” label. By 2014, Harvestland had grown to a $200 million business. In 2014, Perdue removed all antibiotics (including ionophores, which are antibiotics used in animals to promote growth, prevent disease and lower production costs) from its hatchery, and began using the “antibiotic free” labels on its Harvestland, Simply Smart and Perfect Portions products.[8]

Criticisms

Perdue has been criticized for its factories lack of adherence to some basic animal-welfare practices.[9][10][11] The guidelines that Perdue follows, created by the National Chicken Council, have drawn criticism for allowing birds to be deprived of light, food, and water for long periods, and also for permitting animals to be hung upside-down by their ankles before slaughter.[10][12] In 2010, the Humane Society of the United States filed a lawsuit against Perdue for violating a New Jersey consumer fraud law by applying the labels "purely all-natural" and "humanely raised" to its products when reasonable consumers would not consider the conditions Perdue chickens are raised in “humane.” [10][13] The Humane Society filed a similar lawsuit in Florida in April 2013 after an appeal by Perdue to have a similar case rejected was turned down by a federal court.[14] In response, Perdue issued a statement claiming that its practice “exceeds the National Chicken Council guidelines in several areas, including monitoring air quality in the poultry house, video monitoring of live-bird handling areas at the processing plant and USDA audits of producer farms and...hatcheries.”[15]

Perdue has also been criticized for beliefs that they were contributing to pollution in Chesapeake Bay.[16][17] In 2010, the Assateague Coastal Trust sued Perdue for violating the Clean Water Act by allegedly allowing excessive chicken manure to run into the bay.[17] The suit was later won by Perdue in October 2012, after the environmental group failed to establish that the waste runoff was from chicken houses.[18][19]

References

  1. 1 2 3 4 5 Schmetterer, Bob (2003). Leap: A Revolution in Creative Business Strategy. Hoboken, New Jersey: John Wiley & Sons. pp. 72–76. ISBN 978-0-471-22917-9.
  2. 1 2 3 "At A Glance" (PDF). Perdue Farms. 2011. Retrieved 2015-10-01.
  3. 1 2 3 4 5 6 7 8 9 "Our Story". Perdue Farms. Retrieved 2014-01-07.
  4. ↑ "2013 Tyson Fact Book" (PDF). Retrieved August 13, 2015.
  5. ↑ The Daily Times Perdue Restructure to Allow for Growth
  6. ↑ The Daily Times Salisbury Based Poultry Company Purchases Coleman
  7. ↑ Perdue Farms Our Products and Services
  8. ↑ Stephanie Strom (July 31, 2015). "Perdue Sharply Cuts Antibiotic Use in Chickens and Jabs at Its Rivals". The New York Times. Retrieved August 12, 2015.
  9. ↑ Warner, Melanie (21 May 2010). "Perdue's "Humanely-Raised" Chicken: The Latest Misleading Food Claim". CBS News. Retrieved 9 July 2014.
  10. 1 2 3 Wheeler, Timothy (29 November 2010). "Perdue sued for claiming its chickens raised 'humanely'". The Baltimore Sun. Retrieved 9 July 2014.
  11. ↑ "Abusing Chickens We Eat". The New York Times.
  12. ↑ "Humanely Raised? Challenging Perdue's Claims" (Press release). 29 November 2010. Retrieved 9 July 2014.
  13. ↑ "Court Allows Lawsuit Over Perdue’s "Humane" Claims to Proceed" (Press release). 1 April 2013. Retrieved 9 July 2014.
  14. ↑ "Second Class Action Lawsuit Filed Challenging Perdue’s "Humane" Claims" (Press release). 24 October 2013. Retrieved 9 July 2014.
  15. ↑ "Perdue Farms responds to HSUS lawsuit" (Press release). 2 April 2013. Retrieved 9 July 2014.
  16. ↑ Hauter, Wenonah (19 February 2014). "It’s Time for Factory Farms to Pay Their Fair Share" (Press release). Retrieved 9 July 2014.
  17. 1 2 Fahrenthold, David (2 March 2010). "Perdue, poultry farm sued for polluting Chesapeake Bay". The Washington Post. Retrieved 9 July 2014.
  18. ↑ Wheeler, Timothy (20 December 2012). "Eastern Shore farmers, Perdue win pollution lawsuit". The Baltimore Sun. Retrieved 10 July 2014.
  19. ↑ "Chickens". Last Week Tonight with John Oliver. 17 May 2015. Retrieved 19 May 2015.

External links

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