Performics

Performics

Type	Part of Publicis Groupe, public
Industry	Search Engine Marketing
Founded	Chicago, Illinois (1998) as Dynamic Trade
Headquarters	Chicago, Illinois
Key people	Michael Kahn, CEO Performics Worldwide Craig Greenfield, COO, Performics Worldwide Patricia Powell, CFO, Performics Worldwide Frederic Joseph, CEO, Performics EMEA Gareth Mulryan, Managing Director, APAC Philippe Seignol, Managing Director, Latam products = Search Engine Marketing
Number of employees	Globally: 1000+
Website	Performics.com

Performics is a performance marketing agency that provides paid search, natural search, social, display, affiliate and mobile marketing solutions to a variety of Fortune 500 and smaller clients. Performics is owned by the French advertising holding company Publicis Groupe (Euronext Paris: FR0000130577).

Performics is based in Chicago, Illinois, but operates in 34 markets globally. They service approximately 200 clients, including Bose, Reckitt Benckiser Kohl's, Verizon Wireless, Toyota and LVMH. It was voted one of the top workplaces in Chicago by employees as reported by The Chicago Tribune in 2011,^[1] and 2012.^[2]

Brief history

• Founded (as Dynamic Trade) as an Affiliate marketing company in 1998 by James (Jamie) Crouthamel who served as CEO until the sale in 2004
• Launched Search Engine Marketing Services in 2001
• Was acquired for $58 million (in cash plus an earn-out of up to $7 million) by DoubleClick in 2004^[3]
• DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.^[4][5]
• The controversial^[6] search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.^[7] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.

Ownership

Performics, the performance-based search marketing services division of Publicis for multi-channel marketers.

See also

• Search Engine Optimization
• Search Engine Marketing
• Web Analytics
• Online Advertising

References

1. "Chicago's Top Workplaces 2011: The Winners". The Chicago Tribune. November 2011. Retrieved 27 November 2011.
2. "Chicago's Top Workplaces 2012: The Winners". The Chicago Tribune. Retrieved July 25, 2013.
3. The ClickZ Network (May 17, 2004), DoubleClick Acquires Performics, ClickZ.com, retrieved August 12, 2007
4. Paul R. La Monica (April 13, 2007), Google to buy DoubleClick for $3.1 billion, CNN Money, retrieved January 15, 2009
5. Lane R Ellis (March 11, 2008), Google Gets E.U. Go-Ahead For DoubleClick Merger, Search Engine World, retrieved January 15, 2009
6. Loren Baker (April 16, 2007), What Will Google Do With Performics?, Search Engine Journal, retrieved January 15, 2009
7. Google Completes Sale of Performics (Sept 10, 2008),, NYTimes.com, retrieved November 11, 2008

External links

• Performics Company Website
• Performics Press Releases
• Publicis Groupe Company Website (Parent Company)
• Performics Italy Company Website