Pietro Ferrero Jr.

Pietro Ferrero (11 September 1963 – 18 April 2011)[1][2] was a joint CEO of Italian confectionery company Ferrero SpA from 1997 until his death in April 2011.[3]

Pietro Ferrero Jr (1963-2011) memorial at the Pietro Ferrero lookout point in Cape Town

Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.[3] He became one of the company's two CEOs in 1997, along with his brother Giovanni.[3]

On 18 April 2011 it was reported that Pietro Ferrero had died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after fainting and falling off his bike.[7]

References

  1. ↑ È morto Pietro Ferrero, ceo del gruppo di Alba
  2. ↑ Ferrero chocolate CEO dies in accident. CBC News, 18 April 2011. Retrieved 18 April 2011.
  3. 1 2 3 "Pietro Ferrero, Food Company Scion, Dies at 47". The New York Times. 18 April 2011. Archived from the original on 22 April 2011. Retrieved 23 April 2011.
  4. ↑ http://www.fundinguniverse.com/company-histories/Ferrero-SpA-Company-History.html
  5. ↑ IOL News "Ferrero died in SA"
  6. ↑ "Ferrero Rocher Chocolate Tycoon Pietro Ferrero Dies In Biking Accident In South Africa". British Sky Broadcasting. Retrieved 18 April 2011.
  7. ↑ "Chocolate company CEO Pietro Ferrero dies in biking accident". CNN. 18 April 2011. Archived from the original on 22 April 2011. Retrieved 23 April 2011.
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