Planeta.ru
 | |
| Web address |
www |
|---|---|
| Commercial? | Yes |
Type of site | Crowd funding |
| Registration | Required |
| Available in | Russian |
| Users | Over 20,000 visitors daily |
| Launched | 7 June 2012 |
Alexa rank |
 2,172 (Russia, 07/2014) |
| IP address | 91.232.133.141 |
| Current status | Active |
Planeta.ru is a Russian crowdfunding site, currently the biggest in the country. It is led by the musician Max Lakmus. From its founding in June 2012 until March 2016, over 6 300 projects totaling 390 000 000 rubles were funded.
Description
The site is similar to English-language sites such as Kickstarter and IndieGoGo. It allows creators to ask for a specific amount of funding for future projects from patrons, in return for which those patrons choose rewards. There are two fundraising options: either no money changes hands if the required amount isn't raised by the deadline, or the money is transferred even if the full amount isn't met. Planeta.ru takes a 5% commission from every project in which funds end up being collected.
The projects are divided into the following categories: Animation, Art, Charity, Cinema, Dance, Design, Fashion, Food, Games, Literature, Music, Photography, Science, Society, Sport, Technology, Theatre, Video, and Other.
The rock band Bi-2 became the first to fund a project through the website, even before its public launch. Their album Spirit raised 1 260 000 rubles and was released in physical and digital formats.
Monetary transactions are made through a user's digital wallet. Payments into it can be made through several methods, including debit cards (VISA, Mastercard), mobile phone wallets (Beeline, MegaFon, MTS) and online payment systems (Yandex.Money, QIWI, WebMoney).
References
- Dmitriy Filonov (2012). "Запущен сервис по сбору средств на творческие проекты Planeta.ru.". RIA Novosti.
- Natalya Rogozhina (2012). "Би-2, Евгений Гришковец и другие не против помощи поклонников - материальной.". Vechernyaya Moskva.
- Vadim Ponomaryov (2012). "Группа «Би-2» собрала на «Планете» 1,25 млн руб". NEWSMUSIC.ru.
- "Новый проект бывшей редакции OpenSpace профинансируют читатели.". Lenta.ru. 2012.
- Anastasiya Pashchenko (2012). "Лайком сыт не будешь.". Итоги.
- Kseniya Shamakina (2012). "Народное собирание.". Коммерсантъ Секрет Фирмы, №10 (324).
- Kirill Ivanov (2013). "Подайте на проект.". Izvestiya.
- Various (2012-13). "Список материалов о planeta.ru.". Check date values in:
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