Platform (album)

Platform
Studio album by Holly Herndon
Released	May 19, 2015
Genre	Electronic, experimental pop
Length	49:36
Label	4AD
Producer	Holly Herndon
Holly Herndon chronology
Chorus EP (2014) Platform (2015)

Professional ratings
Aggregate scores
Source	Rating
Metacritic	81/100[1]
Review scores
Source	Rating
AllMusic	[2]
Exclaim!	(9/10)[3]
The Guardian	[4]
Pitchfork Media	(8.7/10)[5]
PopMatters	(6/10)[6]
Resident Advisor	[7]
Spin	(7/10)[8]
The Quietus	(very favourable)[9]
Uncut	[1]

Platform is the second studio album by electronic producer Holly Herndon, released on 19 May 2015 via 4AD. The album received critical acclaim by music critics upon its release.^[1]

Autonomous sensory meridian response

Platform was the first album to include a track (Lonely at the Top) intended to trigger Autonomous sensory meridian response (ASMR).^{[10][11][12][13][14][15]}

Critical reception

Pitchfork Media wrote that "Platform may turn out to be the most thought-provoking experimental electronic music release of the year."^[16] The Quietus wrote that "in so solidly refuting musical clichés, it can genuinely lay claim to the oft-used description forward-facing."^[17] The Guardian wrote that "[Herndon] turns cold, lifeless synthetic beats into disconcerting, disjointed rhythms that glitch and collapse on each other", describing the album as "gloriously avant garde and fiercely inventive."^[18] Drowned in Sound wrote that "at once Herndon’s most accessible and most adventurous record, this is digital age avant-garde sound art put through a pop prism, and it’s all the more exciting as a result."^[19] AllMusic described the album as "nuanced in how it combines political, technological and structural and ideological concepts."^[20]

Accolades

Publication	Accolade	Year	Rank
The Guardian	The Best Albums of 2015	2015	24[21]
NME	NME'S Albums of the Year 2015	2015	26[22]
Pitchfork	The 50 Best Albums of 2015	2015	39[23]

Track listing

All music composed by Holly Herndon.

No.	Title	Length
1.	"Interference"	4:41
2.	"Chorus"	5:55
3.	"Unequal"	5:11
4.	"Morning Sun"	5:21
5.	"Locker Leak"	4:15
6.	"An Exit"	4:58
7.	"Lonely at the Top"	4:31
8.	"DAO"	4:13
9.	"Home"	5:53
10.	"New Ways to Love"	4:38

References

1. "Reviews for Platform by Holly Herndon". Metacritic. CBS Interactive. Retrieved 22 May 2015.
2. Phares, Heather. "Platform - Holly Herndon". Allmusic. All Media Network. Retrieved 22 May 2015.
3. Exclaim!
4. The Guardian
5. Cook-Wilson, Winston (21 May 2015). "Holly Herndon: Platform". Pitchfork. Pitchfork Media.
6. PopMatters
7. RA
8. Spin
9. The Quietus
10. Beaumont-Thomas, Ben (26 April 2015). 'Holly Herndon: the queen of tech-topia'. The Guardian. Retrieved 31 December 2015.
11. Zevolli, Giuseppe (2015). 'Holly Herndon (Past : Forward)'. Four by Three Magazine. Retrieved 31 December 2015.
12. Sherburne, Philip (31 March 2015). 'Holly Herndon's collective vision'. Pitchfork. Retrieved 31 December 2015.
13. Jacoby, Sarah (21 May 2015). 'Does this song trigger your ASMR?' Refinery29. Retrieved 31 December 2015.
14. Corcoran, Nina (22 May 2015). 'Holly Herndon goes off the grid'. Consequence of Sound. Retrieved 31 December 2015.
15. Cliff, Aimee (13 May 2015). 'Holly Herndon’s new horizons'. Dazed. Retrieved 31 December 2015.
16. Cook-Wilson, Winston (21 May 2015). "Holly Herndon: Platform". Pitchfork. Pitchfork Media.
17. The Quietus
18. The Guardian
19. DoS
20. Phares, Heather. "Platform - Holly Herndon". Allmusic. All Media Network. Retrieved 22 May 2015.
21. "The Best Albums of 2015". The Guardian. Guardian News and Media. December 2, 2015. Retrieved December 14, 2015.
22. "NME'S Albums of the Year 2015". nme.com. Retrieved 2015-12-10.
23. "The 50 Best Albums of 2015". Pitchfork. December 16, 2015. Retrieved December 16, 2015.