Popchips

Original flavor Popchips

Popchips is a brand of processed potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes.[1]

History

Keith Belling is a co-founder and CEO of Popchips. Belling teamed up with Patrick Turpin, and created a new popped chip.[2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature.[3] Turpin co-founded Popchips, Inc., and serves as its President.

In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis.[4]

Recognition

The company was rated by Forbes as among America's top 20 most promising companies in 2011.[5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, Katy Perry and Sean Combs.[6]

Celebrities

Ashton Kutcher was the first Celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips.[7] Kutcher wrote his first check to Popchips inc. in 2010.[8] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavor of Popchips, Katy's Kettle Corn.[9]

Controversy

Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher.[10] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community.[11] While Kutcher has yet to acknowledge the criticism, the video was pulled and a spokesperson for Popchips stated that the dating parody was 'created to provoke a few laughs and was never intended to stereotype or offend anyone.'[12]

Awards

Since 2007, Popchips has won the following awards:[13]

Distribution

Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens[14] in the United States, Canada, and also online.

Products

Popchips are produced in a number of flavors in addition to the original flavor:

Popchips

Potato[15]

Tortilla

Corn

Nutritional Information

References

  1. ↑ Eats, Serious. "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Retrieved 2016-04-08.
  2. ↑ "Our Story". Popchips. Retrieved 20 November 2013.
  3. ↑ Eats, Serious. "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Retrieved 2016-04-08.
  4. ↑ Nunes, Keith. "Popchips names new c.e.o.". Food Business News. Retrieved 10 November 2015.
  5. ↑ "#4 Popchips". Forbes magazine. 30 November 2011. Retrieved 9 January 2012.
  6. ↑ Nelson, Brett. "Top 20 Americas Most Promising Companies". Forbes magazine. Retrieved 9 January 2012.
  7. ↑ Casserly, Meghan. "Popchips: The Next $1 Billion Snack Food Or Just Full Of Hot Air?". Forbes. Retrieved 18 November 2013.
  8. ↑ Hong, Nicole. "New Kind of Chip Pops on the Scene". The Wall Street Journal. Retrieved 18 November 2013.
  9. ↑ Mullen, Katelyn (25 July 2012). "Katy Perry Popchips: Singer Signs On For Latest Celebrity Endorsement". Huffington Post. Retrieved 20 November 2013.
  10. ↑ Hayden, Erik. "Pop Chips Pulls Offensive Ashton Kutcher Ad". Time. Retrieved 2016-04-08.
  11. ↑ "I'm still waiting for Ashton Kutcher's apology - CNN.com". CNN. Retrieved 2016-04-08.
  12. ↑ "Went too far! Ashton Kutcher's 'racist' commercial pulled after backlash from horrified viewers". Mail Online. Retrieved 2016-04-08.
  13. ↑ "Awards". PopChips. Retrieved 18 November 2013.
  14. ↑ Greenwald, David. "Katy Perry Announces Her Own Popchips Flavor". Billboard. Retrieved 20 November 2013.
  15. ↑ http://popchips.com/. Missing or empty |title= (help)
  16. ↑ "Popchips". Retrieved 15 November 2013.
  17. ↑ "Popchips". Retrieved 15 November 2013.
  18. ↑ "Popchips". Retrieved 15 November 2013.

External links

This article is issued from Wikipedia - version of the Friday, April 22, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.