Portman Group

Portman Group
Formation 1989
Purpose Advocacy of responsible drinking and research into UK alcohol consumption
Location
Region served
 UK
Membership
 9 alcoholic beverage companies
Chief Executive
 Henry Ashworth
Affiliations Drinkaware Trust
Website Portman Group

The Portman Group is a trade group composed of alcoholic beverage producers and brewers in the UK.

History

It was set up in 1989 as part of a campaign to raise awareness of alcohol-related issues, and its members account for the majority of alcohol products sold in the UK. It takes its name from the Portman Square, London, head office of Guinness, one of its co-founders.

Drinkaware Trust

The Portman Group established the Drinkaware website in 2004 and went on to establish the Drinkaware Trust in 2006. The Drinkaware Trust is now an independent trust which runs all alcohol education campaigns, that had been previously the responsibility of the Portman Group.

Aims

There are four stated main aims of group:

Code of Practice on the Responsible Naming, Packaging and Promotion of Alcoholic Drinks

The Portman Group operates a Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks which was first introduced in 1996. The code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only.

The code applies to all pre-packaged alcoholic drinks and covers the drink's naming, packaging, point-of-sale advertising, brand websites, sponsorship, branded merchandise, advertorials, press releases and sampling.

The code has an open and accessible complaints system. Complaints under the Code are ruled on by an independent complaints panel.

Members

Full members

See also

Campaigns

There have been several full campaigns run by the group. These include:

These campaigns have been strongly criticsed by, amongst others, Professor Ian Gilmore of Royal College of Physicians and Professor Martin Plant of the University of the West of England,[1] both noted alcohol harm experts, as not only ineffective but even favourable to the alcohol industry.[2]

References

External links

Video clips

Audio clips

News items

This article is issued from Wikipedia - version of the Thursday, April 23, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.