Post Toasties

Elijah's Manna box

Post Toasties is an early American breakfast cereal that is made by Post Foods. It was named for its originator, C. W. Post. It was the Post version of corn flakes, popularized by Kellogg's.[1]

Post Toasties were originally sold as Elijah's Manna (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name 1908.[2]

Post Toasties was temporarily discontinued in April 2006 but re-introduced in early 2010.

References

  1. "Post Toasties Cereal". The Cereal Project. Mr. Breakfast.
  2. "Elijah's Manna Cereal". The Cereal Project. Mr. Breakfast.


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