Praeventia

Praeventia are cookies and bars processed by Biscuits Leclerc, in Québec, Canada. That snack food is marketed as promoting digestive health.[1] The cookies are shaped as heart and in some jurisdictions the bars contain the nuitricuitical "Wellmune".[2]

Controversy

The product was previously marketed as containing prebiotic inulin. Health Canada noted the claims of containing prebiotics were unacceptable.[3]

It also made it onto the Marketplace "10 Lousy Labels" list for packaging that promotes "dubious medical benefits".[4]

  1. ↑ http://www.leclercfoods.com/products.php?cat=praeventia&type=cookies&id_product=10
  2. ↑ http://www.naturalproductsinsider.com/news/2012/03/wellmune-stars-in-praeventia-line-extension.aspx
  3. ↑ http://www.cbc.ca/marketplace/2012/lousylabels/responses.html#praev
  4. ↑ http://www.cbc.ca/news/canada/story/2012/02/02/marketplace-lousy-labels-full.html


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