Priceline (Australia)
Priceline is a health and beauty retailer with stores in every state and territory in Australia. The Priceline brand has two store types; a traditional Priceline and Priceline Pharmacy.[1] As of March 2010 there were over 330 Priceline branded stores throughout Australia.[2] Priceline is currently owned and operated by Australian Pharmaceutical Industries since its purchase in 2004.[1]
 | |
| Subsidiary | |
| Industry | Retail |
| Founded | 1982 |
| Headquarters | Victoria, Australia |
| Products | Health and Beauty |
Number of employees | 300+ |
| Parent | Australian Pharmaceutical Industries |
| Website | www.priceline.com.au |
History
Priceline was established in 1982; the first store opened at Highpoint in Victoria, and started as a beauty retailer.[1] In 2004 Australian Pharmaceutical Industries Limited (API) acquired the New Price Retail business which operated the retail brands of Priceline, Priceline Pharmacy, House, and Price Attack.[3][4] API divested its House and Price Attack chains in 2007 to focus its retailing strategy on the Priceline brand.[1] In 2008 Priceline launched a brand refresh with a new visual identity, store format and merchandise.[5]
Priceline Brand
Priceline is a health and beauty retailer of cosmetics, skincare, haircare and healthcare products.[6] Priceline is involved in pharmaceutical retailing through the Priceline Pharmacy brand.[5] There are currently over 330 Priceline stores throughout Australia.[2]
Australian business publication BRW ranked Priceline as Australia's 16th fastest growing franchise by revenue in 2010.[7] The company recorded annual revenue growth of 63.4% over the three years to 30 June 2009.[7]
Since 2007, Priceline have been a sponsor for 30 Days of Fashion and Beauty, one of the biggest yearly fashion and beauty events held in Australia.[8]
Loyalty scheme
Priceline’s loyalty program, Clubcard, has over 4 million members, making it one of the largest health and beauty retail loyalty programs in Australia.[5][9] Members earn points when making purchases and are rewarded with discount vouchers and prizes.[10] Clubcard members accounted for more than 40% of retail sales in 2009, with the average Clubcard member sale more than 30% higher than for a non-Clubcard customer.[5][6][11]
Industrial relations case
In 2007, Andrew Cruickshank, a store layout planner, was dismissed from his job from Priceline for 'operational reasons' under the WorkChoices Legislation. He alleged Priceline fired him on his $101 000 a year contract, replacing him with someone on a $75 000 contract. Priceline claimed otherwise, saying "It was not the same role...the person wouldn't have been capable of doing the same things".[12] The AIRC ruled in favour of Priceline and found that Cruickshank's termination resulted from Priceline's financial difficulties and the subsequent decision to reorganise its structure.[12][13]
References
- 1 2 3 4 "About Priceline". priceline.com.au. Priceline. 2009.
- 1 2 Fisher, Leo D'Angelo. "A new script", BRW, 25 February-31 March 2010, p. 34.
- ↑ "Company Profile: API". CareerOne.
- ↑ Taylor, Debi. "From pharmacy to drugstore", The Age, 17 September 2005.
- 1 2 3 4 Fisher, Leo D'Angelo. "A new script", BRW, 25 February-31 March 2010, p. 33.
- 1 2 "Australian Pharmaceutical Industries Limited 2009 Annual Report". Australian Pharmaceutical Industries.
- 1 2 Fisher, Leo D'Angelo. "A new script", BRW, 25 February-31 March 2010, p. 28.
- ↑ 30 Days of Fashion and Beauty 2009, MediaWeek, 20 July 2009.
- ↑ Lee, Julian. "Loyalty card key to Priceline's advance", The Sydney Morning Herald, 30 April 2010.
- ↑ Chappell, Trevor."Priceline reaps loyalty program benefits", The Sydney Morning Herald, 20 January 2010.
- ↑ Sharp, Ari. "New loyalty schemes pay for retailers", The Age, 11 May 2009.
- 1 2 Schubert, Misha. "Priceline case puts focus on IR laws", The Age, 25 April 2007.
- ↑ Godfrey, Kelly & Moulton, Adam. "Employees fail in operational reasons termination claims", Human Resources Leader, 15 May 2007.