Priceza

Priceza is a Thai price comparison website. It has websites in six Southeast Asian countries: Thailand (since 2010), Indonesia (since 2013),[1] Malaysia, Singapore, the Philippines[2] and Vietnam.[3] The company was started in January 2010 in Bangkok, Thailand, by three computer science engineers: Thanawat Malabuppa, Vachara Nicatatphand, and Wirod Supadul.[4][5][6] It is Thailand’s first, and currently ranked at number one with 85% market share in the e-commerce business.[7]

Operations

Priceza operates in its markets by establishing business partnerships with merchants and retailers to provide information and price lists on a wide range of products. The company is partnered with companies like Lazada, Zalora, Central Group, Groupon, Rakuten, which has products in their price comparison database.[8] As of 2014, the website has 5,000 stores on Priceza Thailand and another 5,000 stores on Priceza Indonesia, with a total amount of 1.6 million products in Thailand and two million products in Indonesia.[9]

Investments

In 2013 CyberAgent Ventures, a Japanese venture capital company, invested in Priceza.[5][10]

References

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