Prima ZOOM

Stylized logo Prima ZOOM

Prima ZOOM is a documentary television channel of FTV Prima group. Prima ZOOM was launched on 1 February 2013, complementing its sister channels Prima Family, Prima COOL, and Prima Love.[1][2]

Prima ZOOM's graphics identity was made by Studio Oficina, as it did also with Prima Love and Prima COOL. Its graphics and logo are based on the gesture pinch-to-zoom.[3]

Prima ZOOM broadcasts daily between 08.00 and 02.00. The channel is available in the Czech digital terrestrial network (like other channels of FTV Prima group) in multiplex 3 (like Prima Love), as well as in the basic packages of a number of satellite, cable, and IPTV pay-TV operators, and had a household penetration of well over 90% when it launched.

References

  1. ↑ http://www.mtg.se/en/Brands--Operations/Brands/Free-TV/prima-zoom/
  2. ↑ http://zoom.iprima.cz/
  3. ↑ http://www.ofcn.cz/project/64


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