Prime Point Foundation
 | |
| Founded | Dec 1999 |
|---|---|
| Founder | Krishnaswamy Srinivasan |
| Type | Non Government Organisation |
| Location | |
| Slogan | Communicate the Communication |
| Website | Foundation |
Prime Point Foundation, officially inaugurated in December, 1999,[1] is a not-for-profit organization, founded by Krishnaswamy Srinivasan popularly known as Prime Point Srinivasan, a communication expert, social worker and former banker. Dr. M. S. Swaminathan, an agricultural scientist inaugurated the trust. The present trustees include the founder; and S. Narendra, a former spokesman of the Government of India and former information advisor to the Prime Minister of India. The trust aims to create awareness about communication, journalism and public relations among the management students of Indian universities and colleges.
Participation
Since its inception, a number of eminent Indians from diverse fields have participated in the activities of the Prime Point Foundation including Sri Jayendra Saraswathi Swamigal, M. S. Swaminathan, T S Krishnamurthy, N Rangachary, T S Raghavan, N Vittal, Yagnaswami Sundara Rajan, N Gopalswami and many others.
Activities
The foundation facilitates a number of activities. Its training division organises workshops covering areas like strategic corporate communication, stress management, and team building. It has also facilitated establishment of at least three more organisations to serve the PR requirements of the corporates and other entities, namely,
- The New Media Forum which brings together the media journalists operating in Chennai.
- The Chennai PR Club [2] which serves as a meeting place for PR and professionals related to corporate communications.
- The India Vision Clubs in many parts of India. The India Vision Clubs draw inspiration from India 2020, a book written by A P J Abdul Kalam, Former president of the Republic of India.
Moreover, to encourage the awareness about public relations and to recognise exemplary contributions in the field of public relations, the foundation has also presented a number of awards:
- 2000-01: Award for the best public relations related campaign by the colleges and educational institutions of the metropolis of Chennai.
- 2001-02: Award for the best documentary film produced by students of Mass communication of the colleges and educational institutions of the metropolis of Chennai.
- 2003: Essay Contest on India Vision for the students of colleges and other educational institutions of the state of Tamil Nadu.
- 2004: Award for the best public service programme by the Doordarshan, the national TV channel of India.
The foundation is also associated with a number of online activities. For instance, the Foundation maintains India Vision 2020, a website inspired by the book India 2020.
Recently, the foundation pioneered utilization of the medium of wiki to create a syllabus for PG Diploma Course in Communications and PR [3] by one of the leading universities of India, the Anna University Coimbatore. Building of syllabus for a university accredited course using the medium of wiki was accomplished first time in the world as indicated by Dr. Radhakrishnan, the Vice Chancellor of the university.
Sansad Ratna Award
Since 2010, the Foundation presents Sansad Ratna Award to top performing Lok Sabha Members based on their participation in debates, introduction of private members bills and raising questions.
Online publications
The foundation manages discussion groups on Public Relations, Communication and Journalism.
It also publishes India's first PodMagazine [4] titled 'PodUniversal'. As at February 2014, it has published more than 300 podcasts on various themes, covering health, education, public relations, communication, media, economics, technology, national development, etc.
Since March 2006,it has published a corporate monthly ezine titled 'Pre-Sense' Each month, the ezine spreads positive vibrations. Many eminent people have either guest edited or contributed their views. The Ezine has received Awards from Association of Business Communicators of India and Public Relations Council of India. It was the media partner for the 5th World PR Conference held in June 2008 organised by Chartered Institute of Public Relations at London, and was also the Media Partner for the International PR Conference held in Detroit in October 2008 hosted by Public Relations Society of America (PRSA) and Global PR Conference held at Bangalore during April 2009 by Public Relations Council of India (PRCI)
Since January 2013, the Foundation is publishing a Tamil ezine titled New Gen Thamizhan to promote positive awareness among youth. The Tamil ezine was launched online by Mr Ponraj Vellaichamy, Advisor to Former Indian President Dr APJ Abdul Kalam.[5]