PrisXtra

PrisXtra is a Swedish low-price supermarket founded by Rudolf Lundin^[1] in 1991. On January 28, 2008 it became a subsidiary of Axfood AB.^[2]

Segment

Today, May 2013, PrisXtra has five stores in Stockholm and they turn to the urban customers who are price conscious but at the same time happy to purchase products in the premium segment. Their catalog of nearly 20,000 articles, offer a wide range of products - from low to premium. Whatever you decide is PrisXtra always affordable.

Vision

Prisxtra's vision is to be the leading supermarket chain in the metropolitan segment. They are the first in food trends and is the industry leader in soft cheeses, fruit & veg and freshly baked bread.

References

1. Andersson, Klas (December 6, 2007). "Varför vill ni växa er större?" [Why do you grow your major?]. Svenska Dagbladet. Retrieved May 19, 2012. 'Karin Hygrell-Jonsson är ekonomi- och finansdirektör på Axfood som köper den familjeägda livsmedelskedjan Prisxtra.' (Karin Hygrell-Jonsson, Chief Financial Officer at Axfood, will buy the family-owned food chain PrisXtra.)
2. "Company Overview of Prisxtra Förvaltning AB". Retrieved May 29, 2012.

External links

• PrisXtra.se
• Axfood.se