PropertyGuys.com

PropertyGuys.com Inc.
Private
Industry Real estate
Founded Moncton, New Brunswick (1998 (1998))
Founder Ken LeBlanc (CEO)
Jeremy Demont (Founder)
Headquarters Moncton, New Brunswick, Canada
Number of locations
 102 franchises (2009)[1]
Area served
 Canada
Key people
 Ken LeBlanc (CEO)
Services Marketing
Website PropertyGuys.com

PropertyGuys.com Inc. is a Canadian private sale real estate, or FSBO, marketing company based in Moncton, New Brunswick. With 123 franchise locations across Canada and more than 10,000 active listings on its site, it is the largest private home sale network in North America.[1][2][3] The firm acts as the marketing arm for people who want to handle the heavy lifting themselves, such as showing the home, fielding calls from potential buyers, negotiating price and other details.[3]

PropertyGuys.com does not collect a commission on homes sold using their services.[4] The company is negotiating agreements to enter the U.S. market.<ref name=" name="GlobeAndMail_2008-01-21"></ref>

PropertyGuys.com is a member of the Canadian Franchise Association.[5] PropertyGuys.com CEO, Ken LeBlanc, sits on the Canadian Franchise Association's Board of Directors as one of two Atlantic Region Representatives.[6]

History

The Round Sign

PropertyGuys.com is notable within the real estate industry for its use of a round lawn sign. The concept was arrived at during a group discussion at Wizard Academy. Academy founder Roy H. Williams casually mentioned to the PropertyGuys.com team that all real estate agents have one thing in common: rectangular signs. The session led to a $500,000 re-branding program.[9][12]

Criticism

PropertyGuys.com's 2008 national radio advertising campaign, which singled out "Joe Schmo"[9] real estate agents, was found to be offensive by some real estate agents for its dismissive portrayal of an agent's role in real estate transactions. Basically a convoluted reference to how they see buyers, sellers, and the market as a whole. [13]

Community Support

PropertyGuys.com has defined a partnership with Habitat for Humanity Canada. Through an awareness program titled "Building Communities" a portion of all package sales is transferred to the non-profit organization. In 2007, PropertyGuys.com donated $10,000 to Habitat for Humanity Canada.[14][15]

Awards

External links

Coordinates: 46°04′53″N 64°49′51″W / 46.081507°N 64.830751°W / 46.081507; -64.830751

References

  1. 1 2 Kerry Gold (2009-12-12). "Do you really need a real estate agent?". MSN Money. Retrieved 2014-06-03.
  2. ↑ PropertyGuys.com (2006-12-24). "PropertyGuys.com North America's Largest Private Sale Franchise System". Retrieved 2014-06-03.
  3. 1 2 National Post (2008-11-24). "Franchise: PropertyGuys.com". Archived from the original on December 12, 2008. Retrieved 2008-12-29.
  4. ↑ The Globe and Mail (2008-01-21). "The buck stops here: Renegotiating the dollar". Retrieved 2008-12-29.
  5. ↑ Canadian Franchise Association. "Canadian Franchise Association Members". Retrieved 2009-01-01.
  6. ↑ Canadian Franchise Association. "Canadian Franchise Association - Board of Directors". Retrieved 2009-10-18.
  7. 1 2 3 4 myPGU. "The Inside Story - Our History, the first 10 years". Retrieved 2009-01-01.
  8. 1 2 3 myPGU. "PropertyGuys.com Franchise History". Retrieved 2009-01-01.
  9. 1 2 3 4 Mireille LeBlanc (2008-11-01). "New kid on the block". Progress Magazine. Retrieved 2014-06-03.
  10. ↑ Canoe.ca /CanadaOne.com (2009-09-01). "Competition for young entrepreneurs has $100,000 PropertyGuys.com franchise package as grand prize". Retrieved 2009-12-17.
  11. ↑ Derek Sankey, Financial Post (2009-12-29). "Student joins new breed of franchise owner". Retrieved 2009-12-29.
  12. ↑ YouTube (2008-10-06). "PGTV - Roy H Williams - The Wizard". Retrieved 2008-12-29.
  13. ↑ Collingwood Blue Mountain Guide (2008-04-10). "I Am Not A "Schmo!"". Retrieved 2008-12-30.
  14. ↑ "PropertyGuys.com Inc. helps Habitat for Humanity Canada build homes and hope". 2007-09-11. Retrieved 2008-12-31.
  15. ↑ Occasion Franchise.ca (2007-09-11). "Last year PropertyGuys.com Inc. and Habitat for Humanity teamed up". Retrieved 2008-12-29.
  16. ↑ Canadian Franchise Association (2008-05-08). "Sangster's Health Centres Wins Grand Prize in CFA 2009 Award of Excellence in Franchising". Retrieved 2009-07-02.
  17. ↑ Canadian Franchise Association (2008-05-12). "PropertyGuys.com Wins Canadian Franchise Association Award of Excellence". Retrieved 2008-12-29.
  18. ↑ Canadian Franchise Association (2008-05-12). "Canadian Franchise Association Announces 2008 Frankie Award Winners". Retrieved 2008-12-29.
  19. 1 2 Wallace McCain Institute. "Speaker Bio: Ken LeBlanc". Retrieved 2009-12-13.
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