Protect Your Bubble

Protect Your Bubble
Subsidiary
Industry Insurance
Founded 2008
Headquarters US - Atlanta, Georgia, UK - Windsor, England, BR - São Paulo
Area served
 USA, UK, Ireland, Brazil
Key people
 Stacey Vogler - US CEO, Rob Basinger - UK CEO, Marcello Ursini - BR CEO
Products Cell Phone Insurance, Electronics & Appliances Protection, Rental Car Insurance, Car Hire Insurance, Travel Insurance, Renters Insurance, Pet Insurance, Bicycle Insurance
Parent Assurant Solutions
Website ProtectYourBubble.com, BemMaisSeguro.com

Protect Your Bubble is an insurance and warranty provider that specializes in protection plans for smartphones, tablets, electronics, appliances, rental car, car hire, travel, renters, bicycle, and pet . They operate in the United Kingdom, United States, Ireland, and Brazil with offices in Windsor, England, Atlanta, Georgia, and Sao Paulo, Brazil. They are backed by Assurant, a publicly traded company on the NYSE.[1][2] Protect Your Bubble offers their products directly to consumers through their websites. Some notable competitors in the US include Squaretrade, Asurion, Worth Ave. Group, and Best Buy's Geek Squad.[3][4][5]

History

UK & Ireland

In 2008, Protect Your Bubble launched in the UK.[6] The company tagline is "Your life, Our Lifestyle Cover" and the company mascots are known as Bubble (a bubble) and Squeak (a mouse), which is a nod to the traditional English dish Bubble and Squeak. In 2013, the company decided to enter its third market by launching in Ireland.[7] Meanwhile, Rob Basinger was hired on to head UK operations during the summer of the same year.[8][9] In late 2013, tennis legend John McEnroe starred in a television commercial as part of the UK advertising campaign.[10] In 2015, Olympic and Commonwealth gold medalist, Geraint Thomas, partnered with Protect Your Bubble UK to become their cycling brand ambassador. The Welsh cyclist, who once had a TT bike stolen from his car, now promotes their insurance for bicycles worth up to £8,000.[11]

US

In 2012, the company sought to expand its business and began offering its products in the US.[12] In 2014, Stacey Vogler was tasked to lead the US operations.[13][14] Protect Your Bubble partnered with Snap One in July to offer a complimentary mobile security app, Snap Secure, for new customers of its Identity Theft protection plan.[15] In August, PYB US launched its new Protection Plans offering which is a multi-device coverage plan, bundled under one policy.[16]

Brazil

In 2014, Protect Your Bubble entered the Brazilian market under the name, Bem Mais Seguro.[17] In the same year, the company used Brazilian actor Márcio Garcia in a series of commercials to promote their products.[18]

Products and Services

Protect your Bubble offers a wide range of warranty and insurance products that differ with each country.

UK

The UK offers 6 protection plans. Cosmetic car insurance was discontinued in 2014.

US

There are 4 primary products offered in the US market. Pet insurance was discontinued in March, 2014. Identity Theft protection was discontinued in June, 2015. Renters insurance was discontinued in December, 2015.

Ireland

Ireland has limited product offerings.

Brazil

BemMaisSeguro Logo

Bem Mais Seguro offers 5 protection plans.

References

  1. ↑ "Protect Your Bubble Profile CrunchBase". CrunchBase. Retrieved 2014-05-27.
  2. ↑ "With iPhone Theft on the Rise, Protect Your Bubble’s Gadget Insurance Hopes to Break Into New York". BetaBeat. Retrieved 2014-05-27.
  3. ↑ "7 Insurance Plans to Protect Your Smartphone". Mashable. Retrieved 2014-05-27.
  4. ↑ "A Detailed Guide to Cellphone Insurance in the US". Lifehacker. Retrieved 2014-05-27.
  5. ↑ "Protect Your Bubble.com vs. Worth Ave. Group: Compare Which Gadget Insurance Company Is Best For You". NerdWallet. Retrieved 2014-05-27.
  6. ↑ "Smartphone stolen or broken? Protect Your Bubble will replace it in a day". VentureBeat. Retrieved 2014-05-27.
  7. ↑ "Protect Your Bubble head has "high hopes" as it launches in Ireland". Post Online. Retrieved 2014-05-27.
  8. ↑ "Rob Basinger Executive Profile BusinessWeek". BusinessWeek. Retrieved 2014-05-27.
  9. ↑ "Protect Your Bubble appoints Basinger as UK head". Post Online. Retrieved 2014-05-27.
  10. ↑ "The new Protect Your Bubble advert". The Guardian. Retrieved 2014-05-27.
  11. ↑ "Geraint Thomas becomes Protect Your Bubble ambassador". Bike Biz. Retrieved 2015-08-13.
  12. ↑ "Assurant Direct-Backed Protect Your Bubble Launches In The US, Wants To Insure Your Mobile Gadgets, Pets, And Trips". TechCrunch. Retrieved 2014-03-24.
  13. ↑ "Stacey Vogler Profile CrunchBase". CrunchBase. Retrieved 2014-05-27.
  14. ↑ "Assurant’s Vogler Tapped For Consumer-Direct Unit". TWICE. Retrieved 2014-05-27.
  15. ↑ "Protect Your Bubble Adds SnapOne's Snap Secure® Cloud Service to Identity Theft Protection Plan". Biz Journals. Retrieved 2014-08-07.
  16. ↑ "Should you buy a protection plan for your electronics?". CBS News. Retrieved 2014-08-07.
  17. ↑ "Site de seguros para celulares e gadgets chega ao Brasil". Proxxima. Retrieved 2014-05-09.
  18. ↑ "Márcio Garcia mostra importância de ter celular com seguro". Exame. Retrieved 2015-09-03.

External links

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