Prototype (Viktoria Modesta song)
| "Prototype" | |
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 "Prototype" cover | |
| Song by Viktoria Modesta | |
| Released | December 12, 2014 |
| Format | Digital download |
| Length | 3:05 |
| Label | VM Recordings |
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"Prototype" is a song by Latvian/British singer-songwriter Viktoria Modesta. The song was written by Modesta and Hero and was produced by Roy Kerr.
Music critics were mostly positive toward "Prototype", praising the song's empowering message and Modesta's vocal delivery. A music video for "Prototype" was directed by Saam Farahmand.
Writing and composition
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About the song, Modesta said: “For a long time, pop culture closed its doors on me as an amputee and alternative artist. I think people have always found it hard to know what to think or feel about an amputee who wasn’t trying to be an Olympian. In sports, ‘overcoming’ a disability makes you a hero, but in pop there is no place for these feelings.
I have never felt comfortable thinking of myself as disabled and this has inspired me to actively challenge old-fashioned views and create a platform in mainstream pop-culture, with other artists, where I have always known I belonged.
I want people to feel new feelings that they didn’t know they had. The time for boring ethical discussions around disability is over. It’s only through feelings of admiration, aspiration, curiosity and envy that we can move forward.
Through this project with Channel 4’s ‘ Born Risky’, I’m hoping to set new principles in music and fashion, to rip up the rule book and develop a more empowering example of what it means to be a musician, model and artist.”
Music video
The music video for "Prototype" was directed by Saam Farahmand. In a special ‘Making of Film’ Viktoria talks about her childhood, her background and her inspiration behind the collaboration. We also meet the woman behind the creation of the bespoke prosthetic legs which feature in the film Sophie de Oliveira Barata and the video director Saam Farahmand.
Through this video, pop culture had to engage the physical reality of amputation as a poetic concept rather than a medical procedure. The video had to create an unapologetic and less ‘morality-riddled’ forum for someone like Viktoria to exist in the mainstream. Like Viktoria, it bores me that the only way an amputee can be relevant is to achieve something that people easily understand. Culture currently dictates that we view disability from a position of wholesome admiration and empathy. This video challenges that convention.
Cultural impact
“Like Viktoria Modesta herself this project is inspiring, unique and very hot. Pop stars these days are painfully dull and manufactured. She is the perfect partner for Born Risky and Channel 4 as she embodies our governmental remit of championing alternative voices and establishing new talent. We wanted to build on the legacy of the Paralympics work so we asked ourselves “Why are there no disabled pop artists?” Then Viktoria marched into our lives. She’s the real deal. She just needed someone to take a risk on her…”” — Chris Bovill and John Allison, Heads of 4Creative
“Channel 4 was born to be different: to offer alternative perspectives and to take creative risks, especially with new talent. In a world of homogenized pop, Viktoria is those values in a nutshell. We are honoured to help her develop her career and change attitudes to disability in the process.” Dan Brooke, Chief Marketing & Communications Officer, Channel 4.” — Dan Brooke, Chief Marketing & Communications Officer, Channel 4
References
- ↑ "Viktoria Modesta “Prototype”". josepvinaixa. December 13, 2014.
External links
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