Pursuitist

Pursuitist
Categories Luxury online magazine
Founder Christopher Parr
Year founded 2011
Website pursuitist.com

Pursuitist is an online publisher of luxury industry news and high-end reviews. It primarily covers premier automotive, fashion, design and travel news and reviews for affluent readers. Forbes has named Pursuitist the “best luxury blog.”[1] Notable journalists and contributors include writers from TechCrunch, Mashable, Conde Nast Traveler and Robb Report, while the site has worked with Burberry, Coach, BMW, Gucci, Four Seasons, Hermes, Chanel and other luxury brands.[2]

Media conglomerate Times of India has partnered with Pursuitist to launch Pursuitist India, a localized version of the luxury lifestyle website.[3][4]

The Pursuitist Platinum symbol is awarded to elite luxury destinations, products and styles.[5]

History

Pursuitist Platinum symbol

Pursuitist was founded by luxury marketing executive and speaker Christopher Parr in 2011.[6] Parr has had prior experience in the luxury industry, having worked in the industry for the last 20 years.[7] The idea to start Pursuitist came to Parr when he was searching for a luxury news website, but could find a single and consistent source. He then launched Pursuitist as a destination site that curates the good things in life, featuring elite luxury destinations, products and styles.[8][9]

Parr has consulted with numerous luxury brands, including Sub-Zero and Wolf,[10] Ritz-Carlton and Marc Jacobs[11] With his luxury editorial reviews and videos, Parr has been named one of the “Top 10 Luxury Travel Bloggers”,[12] one of the “6 Coolest Men In Fashion”,[13] and has been interviewed by the New York Times, Elle Magazine and other publications.[14][15]

The site attracted growing interest after its initial launch in July 2011 and is now cited as one of the most popular luxury news websites by the media. Parr worked on building a sizable readership with a strategy that drives traffic to the site through social media channels.[16]

According to a news published in 2014, the company claims to have 310,000 unique visitors a month and relies largely on posts from leading journalists and luxury bloggers.

Business model

Pursuitist primary business model is based on product advertising with luxury brands including Bentley, Burberry, Johnnie Walker, BMW, Ritz-Carlton, Chase Bank, Delta Private Jets, Coach, Broadmoor Hotel, Rolls-Royce, Hermes, Audemars Piguet, Cosmopolitan Hotel and Effen Vodka.[17]

References

  1. ↑ Sheila Shayon (15 September 2011). "Pursuitist Sets Course for Luxury Makeover". Brand Channel. Retrieved 27 April 2016.
  2. ↑ Jolie O'dell (5 September 2011). "Exclusive: Sneak Peek at Pursuitist’s Social Network for Affluent Consumers & Luxury Brands". The New York Times. Retrieved 27 April 2016.
  3. ↑ "Times Internet partners with Pursuitist.com- the premiere luxury lifestyle destination to launch Indian edition". Times Internet. Retrieved 27 April 2016.
  4. ↑ "Times Internet launches Indian edition of Pursuitist.com". afaqs. 6 December 2013. Retrieved 27 April 2016.
  5. ↑ "Pursuitist.com: Latest Online Luxury Website Curates Best of Luxury World". Elite Choice. Retrieved 27 April 2016.
  6. ↑ "Exclusive: Sneak peek at Pursuitist’s social network for affluent consumers & luxury brands". Venturebeat. 5 September 2011.
  7. ↑ "Luxury website 'Pursuitist' leads founder around the globe". WisBusiness.com. 6 March 2014. Retrieved 27 April 2016.
  8. ↑ Rick Romell (25 January 2014). "Digital marketer targets luxury audience, advertisers with Pursuitist.com". Journal Sentinel. Retrieved 27 April 2016.
  9. ↑ "Pursuitist.com, The Premier Luxury Lifestyle Website, Unveils New Design". Newson6.com. Retrieved 27 April 2016.
  10. ↑ Collin Dunn (22 December 2008). "Christopher Parr, Consumer Marketing VP for Sub-Zero and Wolf, on Green Appliances and Kitchens". Tree Hugger. Retrieved 27 April 2016.
  11. ↑ Rachel Lamb (2 August 2011). "Pursuitist.com offers one-stop shop for luxury experiences". Luxury Daily. Retrieved 27 April 2016.
  12. ↑ "New Media Awards Powered by USA TODAY and 10Best Readers Toasts Indulgence-Inspired Writers". USA Today 10 Best. Retrieved 27 April 2016.
  13. ↑ Joshua Linam. "Luis Fernandez, Designer". Askmen. Retrieved 27 April 2016.
  14. ↑ "Pursuitist.com, The Premier Luxury Lifestyle Website, Unveils New Design". StreetInsider.com. 27 April 2016. Retrieved 27 April 2016.
  15. ↑ "Pursuitist.com offers one-stop shop for luxury experiences". Luxurydaily.com. 2 August 2011.
  16. ↑ J. O'DELL (5 September 2011). "Exclusive: Sneak peek at Pursuitist’s social network for affluent consumers & luxury brands". VentureBeat. Retrieved 27 April 2016.
  17. ↑ Rachel Lamb (9 September 2011). "BMW kicks off new social media features on Pursuitist". Luxury Daily. Retrieved 27 April 2016.

External links

This article is issued from Wikipedia - version of the Monday, May 02, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.