Putinka

Putinka (Russian: Путинка) is a brand of karam vodka made by the state-owned Moscow Distillery Crystal company, and created in 2003 by Vinexem Brand Manager Stanislav Kaufman.[1] The brand plays upon President Putin's name and popularity among Russians.

Vodka Putinka has received many different awards. In 2004, the advisory council of "Superbrand" chaired by Alexander Shokhin awarded it the title of vodka "Superbrand of 2004".[2] In 2006 "Putinka" received a national award as "Product of the year" in the vodka category.

References

  1. ↑ "Will Russia's Putinka Outlast the President?" Wall Street Journal, May 29, 2007
  2. ↑ Водка «Путинка» названа супербрендом 2004 года advesti.ru, 2004


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