R3 (marketing consultants)
Private | |
Industry | Management Consulting |
Founded | 2002 |
Headquarters | New York |
Key people | Goh Shu Fen (Founder, R3) Greg Paull (Founder, R3) |
Products | Management Consulting Services |
Number of employees | 60 |
Website | http://www.r3ww.com |
R3 is an independent global marketing consultancy specializing in improving the efficiency and effectiveness of marketers and their agencies. Founded in 2002, R3 Worldwide is made up of a team of over 60 professionals based in the US, Asia Pacific, Europe, and Latin America. Using proprietary processes and tools in the areas of marketing investment and agency relations, R3 provides agency management consulting to eight of the world’s top twenty marketers.
History
Formation and early years
R3 was founded in 2002 in Singapore by Goh Shu Fen and Greg Paull, and initially offered agency review, remuneration and relationship consulting services to a core of blue chip clients including Coca Cola and Samsung.
By 2005, growth in the volume of R3's business in China made it necessary to establish a WFOE (Wholly Foreign Owned Enterprise) in Beijing and Shanghai, headed by Greg Paull. The consultancy moved quickly to expand and consolidate its research capabilities in China with local companies to develop its understanding of the market and its consumers. In this way, R3 was able to secure business from official 2008 Beijing Olympic Sponsors to help prepare and monitor the effectiveness of their marketing campaigns.
Services
Set up in response to an increasing need from marketers to enhance their return on marketing investment, R3 offers consulting services in the areas of Marketing Consulting, Independent Research, Agency Selection and Compensation, Independent Media Auditing and Analysis.[1]
Competitors
Given its broad range of services, R3 has a diverse group of competitors - from general management consultancies such as McKinsey and A.T. Kearny, to more specific agency search and selection service providers and marketing performance management firms such as Pile & Company and Rojek Consulting, and Ebiquity.
Press Coverage
R3 has been cited in many industry related publications including Campaign Asia-Pacific,[2] PR Newswire, WARC, Forbes,[3] and Ad Age .
China CMO Book
R3 recently wrote a book on marketing in China called China CMO,[4] featuring the China marketing heads of Coca-Cola, Visa, Nestle, Adidas, Volkswagen, Lenovo, IKEA, Philips, Johnson & Johnson, AB InBev, Kimberly-Clark, McDonald's, Starbucks, and the Bank of Communications. The book has received favorable reviews on Amazon [5] and elsewhere.
See also
- The top 10 new-business wins of 2013, country-by-country Campaign Asia, Feb 7, 2014
- Samsung leads awareness in China Warc, Jan 16, 2014
- Defining trends in China 2013 and 2014 Campaign Asia, Jan 14, 2014
- R3 CMO roundtable focuses on growing China challenges Campaign Asia, Dec 11, 2013
- What will it take to be a China CMO in 2030 AdAge, July 10, 2013
- R3 study: China Mobile, Nike top Chinese brand rankings WARC, March 22, 2010
- R3 study: China marketers employing more agencies than ever before Campaign Asia, March 12, 2010
- R3 study: Which Brands Are Loved by Chinese Consumers? Advertising Age, March 3, 2010
- SPIKES: R3 on agency/client future in India and China Campaign Asia, September 16, 2009
- R3 study: Star Status Isn't Enough to Impress Chinese Consumers Advertising Age, February 25, 2009
- R3 data: ad cutbacks to be more severe than expected ADWEEK, October 20, 2008
- R3 voice on marketing budget: In Asia,Too, Marketing Budget Face Pinch WSJ, October 20, 2008
- to speak at 2008 Cannes Lions TAXI, June 11, 2008
- R3 POV: LEARNING FROM LOCAL - INSIGHTS FROM CHINA’S 204,000 AGENCIES Blog Campaign Asia, September 7, 2010
References
- ↑ http://www.rthree.com/r3/index.php/en/services
- ↑ http://www.campaignasia.com/Intelligence/Article/289780,Campaign+Asia-Pacific+partners+with+R3+and+PwC+on+New+Business+League.aspx
- ↑ http://www.forbes.com/sites/onmarketing/2013/03/04/the-biggest-mistakes-most-u-s-marketers-make-in-china-and-how-some-are-learning-from-them/?ss=cmo-network
- ↑ http://www.chinacmobook.com
- ↑ http://www.amazon.com/China-CMO-Greg-Paull/dp/9881554233/ref=sr_1_1?ie=UTF8&qid=1373423384&sr=8-1&keywords=china+cmo