RPA (Rubin Postaer and Associates)
 | |
| Private | |
| Founded | October 1986 |
| Headquarters | Santa Monica, CA |
Key people | Gerry Rubin, Larry Postaer |
Number of employees | 500 |
| Website |
www |
RPA is an American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates.[1] RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown.[1]
Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.
RPA billed in excess of $1 billion in 2007.[2] RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).[3]
Clients
- ARCO/ampm
- California Tobacco Control Program
- Castrol
- DirecTV
- Pivot TV
- Farmers Insurance
- Honda (automobile)
- Honda Corporate
- Intuit
- La-Z-Boy
- Los Angeles Clippers[4]
- Mandalay Bay Resort and Casino
- Newport Beach Film Festival
Recent awards and recognitions
- 2009 Belding Sweepstakes Award, Honda Civic Musical road [5]
- 2009 Belding Bowl Awards, Acura MDX “Motion” commercial, Honda Fit Integrated Campaign, Honda Civic Musical road [5]
- 2008 "Gold" IAB MIXX Awards, Honda Certified Used Cars Custom Search Program, Honda Civic Tour: Panic at the Disco widget [6]
- 2007 Bronze Jay Chiat Planning Award [7]
- 2006 OMMA Creative Agency of the Year [8]
- 2006 Webby award Honoree [9]
- 2006 Google Marketing Machine (Agency of the Quarter/ Q4, 2005) [10]
- 2006 Yahoo! SearchLight Award [11]
- 2006 Yahoo! Big Idea Purple Chair [12]
- 2006 “Best in Show” IAB/Adweek (MIXX) Awards [11]
- 2006 “Gold” IAB/Adweek (MIXX) Awards [11]
- 2006 Creative Media Awards- Television [11]
- 2006 Creative Media Award- Search Marketing [11]
Notable campaigns
- Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?” [13]
- Honda Accord- An Accord hangs in a gallery like a painting.[14]
- Honda Odyssey- Launch campaign featuring pop artist Keith Haring [14]
- Vh1- Go Behind The Music TV and Internet campaign featuring Mick Jagger, Keith Richards, Mariah Carey, Pete Townshend and John Mellencamp.[15]
- Honda Odyssey- Commercials featuring the William Wegman Weimeraner dogs.[15]
- Honda Odyssey- Family lawyers argue over interior features in this spoof directed by the Coen Brothers, Joel and Ethan.[16]
- Honda- People who look like their Honda vehicles are showcased.[17]
- ampm convenience stores - Campaign centered around the slogan, “Too Much Good Stuff.” [18]
- Honda Element and Friends- Honda Element traits are likened to unusual animals.[19]
- Honda Element and Friends- Gil the Crab tries to save his job through mySpace.[20]
- Honda Civic Tour- Google Gadget featuring Fall Out Boy for 2007 Honda Civic Tour.[21]
References
- 1 2 According to RPA's website
- ↑ "Adage Data Center". Adage.
- ↑ "Adage Data Center". Adage.
- ↑ "Los Angeles Clippers Name RPA New Agency After Review". Advertising Age url=http://adage.com/article/agency-news/rpa-named-los-angeles-clippers-agency/294840/.
- 1 2 "ThinkLA". ThinkLA url=http://www.thinkla.org/en/rel/60/.
- ↑ "MIXX Awards". MIXX Awards url=http://www.mixx-expo.com/mixx2008/38.119.111.213/2.8/awards_gallery_2008.html.
- ↑ "Brand Strategists Planning". Brand Strategists url=http://brandstrategists.blogspot.com/2007/08/jay-chiat-planning-awards-announcement.html.
- ↑ "MediaPost". Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=53197&Nid=%3C:NewsLetterId:%3E&p=%3C:id:%3E.
- ↑ "Webby Awards". Webby Awards url=http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=126.
- ↑ "Ad Forum RPA". Adforum url=http://www.adforum.com/agency/5335/profile/rpa.
- 1 2 3 4 5 "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html.
- ↑ "Ad Forum RPA". RPA Press Release url=http://www.rpa.com/subsections/press.html?section=2006&id=yahoo%21bigideachairfinalrelease.
- ↑ "Gladwell" (PDF). Gladwell.
- 1 2 "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260.
- 1 2 "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260.
- ↑ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=990CE7DE143AF937A25753C1A96E958260.
- ↑ "imedia connection". imediaconnection url=http://www.imediaconnection.com/content/2848.asp.
- ↑ "High Beam". High Beam url=http://www.highbeam.com/doc/1G1-57066102.html.
- ↑ "imedia connection". imediaconnection url=http://www.imediaconnection.com/content/7394.asp.
- ↑ "Mediapost". Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=50248.
- ↑ "Mediapost". Mediapost url=http://www.google.com/adwords/gadgetads/success/honda.html.
External links
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