Radio Gold FM

Radio GOLD FM (the former Radio Total) is an FM radio station broadcasting from Bucharest, Romania. It was launched on 27 October 2008 on Bucharest's 96.9 MHz frequency that belonged to that day to Radio Total.

Gold FM current logo (2015-)

The station was initially focused on the greatest hits of the 1960s, 1970s and 1980s, the music format being reflected in the name of the station itself as well as its slogan: "Gold FM. the greatest hits radio".[1]

Gold FM former logo (2008-2014)

However, at the end of 2014, the station transitioned to an atypical adult contemporary format, [2] playing a selection of hits from the last 25 years and targeting a younger, premium audience. The rebranding of the station meant also new jingles, a new station's logo and a new slogan : Gold FM. Solid radio. The result of this change was seen in the radio audience data of 2015, the station managing to more than double it's daily reach (from under 25.000 listeners in 2014 to approx. 54.000 in the fall of 2015) [3] [4]

References

  1. ↑ http://www.standard.ro/articol_63382/radio_total_devine_gold_fm.html
  2. ↑ http://www.paginademedia.ro/2015/04/gold-fm-se-relanseaza-raluca-moianu-director-de-programe-a-venit-firesc-ca-o-consecinta-a-nisei-goale-lasata-de-radio-guerrilla
  3. ↑ http://www.paginademedia.ro/2015/09/audiente-radio-ca-de-obicei-kiss-fm-are-orasele-radio-zu-conduce-in-bucuresti-radio-tananana-crestere-importanta-dupa-rebrandingul-din-activ-efem
  4. ↑ http://www.paginademedia.ro/2016/01/audiente-radio-ca-de-obicei-kiss-fm-are-orasele-iar-radio-zu-conduce-in-bucuresti-radio-tananana-in-crestere-dupa-rebrandingul-din-activ-efem

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