Rare (news website)
Private | |
Industry | News Publishing |
Founded | 2013 |
Key people |
Leon Levitt (Publisher) William Alford (Co-Founder) Betsi Flores (Managing Editor) Jack Hunter (Political Editor) Matt Purple (Deputy Editor of Rare Politics) |
Owner | Cox Media Group |
Slogan | America's News Feed |
Website | http://www.rare.us |
Rare is an independent website for viral news, original content and opinion, based in Washington, D.C., United States. It has a libertarian and conservative-libertarian bent.
Rare.us was launched as a startup in 2013 by a team of journalists, marketers and business executives at Atlanta-based Cox Media Group. Their original tagline, "Red is the Center" referred to an editorial position where conservative thinking was at the heart of American success. In 2014, Their tagline became “America's News Feed” reflected a more mainstream high-traffic popular content that targets a younger, socially engaged audience.
As of April 2015, the site averages 40 million monthly visitors.[1] The publication's editorial director is Will Alford, one of the site's original founders and a former newsroom director at The Atlanta Journal-Constitution. Betsi Fores, formerly of The Daily Caller, is Rare's managing editor. Jack Hunter, former aide to Sen. Rand Paul, is the politics editor.
Launch at the Newseum
Rare launched at a Newseum gala on April 15, 2013, and acquired 25 million page views within its first year.[2] Among the site’s early content contributors were Jeb Bush, Ted Cruz, Rand Paul and Grover Norquist. Mirroring the attitudes of young conservatives, Rare’s audience has a largely libertarian point of view that moderately supports gay marriage, relaxed marijuana laws, privacy safeguards, prison reform and is generally wary of military intervention abroad. Rare’s stances on Obamacare, abortion, tax reform and gun rights align generally with most conservative media.[3]
References
- ↑ "Rare.us Celebrates Two-Year Anniversary". News9. Retrieved 11 June 2015.
- ↑ Lawrence, Jesse. "Rare.us And Fanbuzz Are Helping Cox Media Compete And Win In The Evolving News Media Landscape". Forbes. Retrieved 5 June 2015.
- ↑ Moses, Lucia. "Rare wants to be the conservative BuzzFeed". Digiday. Retrieved 17 June 2015.