ReaLemon

ReaLemon

The logo of ReaLemon (2016)

The logo of ReaLime (2016)
Product type Reconstituted lemon juice from concentrate. ReaLime is reconstituted lime juice from concentrate.
Owner Dr Pepper Snapple Group
Introduced 1934
Previous owners Mott's, Borden, Eagle Family Foods

ReaLemon is a commercial brand of lemon juice that debuted in 1934, and is presently manufactured (as of 2016)[1] and marketed by the Dr Pepper Snapple Group.[2][3] The product is manufactured by reconstituting lemon juice concentrate with filtered water to a natural strength.

ReaLime is a commercial brand of lime juice that debuted in 1944, is produced in the same manner as ReaLemon, and is also produced and marketed by the Dr Pepper Snapple Group.

Both brands are marketed in distinctive packaging: ReaLemon is packaged in small plastic bottles in the shape and color of a lemon with a yellow cap,[1] while ReaLime is packaged in bottles resembling a lime, with a green cap.[4]

History

ReaLemon was created in 1934 by Irving Swartzburg, who started the business by purveying bottles of lemon juice from squeezed lemons to hotels, bars and other commercial customers.[5][6] The brand name "ReaLemon" began to be used in the early 1940s.[5]

The U.S. company Borden acquired the rights to the ReaLemon brand of lemon juice in the United States in 1962 when it purchased the ReaLemon-Puritan Company for around $12.4 million.[7] At this time, the brand had around a 90 percent market share of reconstituted lemon juice in the United States.[2][8] In early 1970, ReaLemon had a "92 percent share of the national processed lemon juice market" in the United States.[3] However, this market share reduced to 88 percent in August 1970 because of competitors entering into the national marketplace, particularly Golden Crown.[3]

Sales of ReaLemon realized successful profits in Europe in 1975, at which time Borden expanded into the United Kingdom market, purveying a 250 ml bottle of lemon juice.[6] By 1980, ReaLemon comprised around 25% of the U.K. lemon juice market.[6] In response to this competition, Reckitt & Coleman, the producers of Jif lemon juice began producing Jif in 150 ml- and 250 ml-sized bottles.[6] Borden then began making plans to market ReaLemon in a lemon-shaped package that was similar to Jif's packaging.[6][9] This resulted in a lawsuit initiated by Reckitt & Coleman against Borden, based upon the notion that ReaLemon was attempting to copy Jif's packaging in attempts to mislead consumers, by passing off their product as Jif.[6][9]

The case became known as "The Jif Lemon case", and was settled in 1990 in the Court of Appeal.[6] It was ruled that a sufficient public recognition of Jif's packaging was existent, which created an established reputation for the brand.[6] The ruling also stated that consumers would be "likely to believe that the ReaLemon was a Jif Lemon when they saw it on a supermarket shelf."[6] The ruling in Reckitt & Colman's favour occurred despite the fact that Reckitt & Colman did not register the plastic lemon packaging.[9]

Mott's, which is part of The Dr Pepper Snapple Group, acquired ReaLemon and ReaLime from Eagle Family Foods in 2001.[1]

ReaLime

ReaLime is a brand of lime juice that is reconstituted from concentrate, which was introduced a decade after ReaLemon in 1944.[10]

Production

ReaLemon is manufactured with a consistent strength from bottle-to-bottle by preparing the lemon juice concentrate at a controlled consistent strength.[11] When bottled, filtered water is used and the product is reconstituted to the strength of natural lemon juice.[11]

Uses

Two to three tablespoons of ReaLemon lemon juice has the equivalent of the juice from one average-sized lemon.[11]

See also

References

  1. 1 2 3 "ReaLemon". Dr Pepper Snapple Group. Retrieved 19 April 2016.
  2. 1 2 Associated Press (March 22, 1977). "'The ReaLemon Case Gets More Fascinating'". The Argus-Press. Retrieved 19 April 2016.
  3. 1 2 3 "International Journal of Advertising". Volumes 3-4. Holt, Rinehart and Winston. 1984. pp. 290–292. Retrieved 19 April 2016. (subscription required)
  4. ↑ "ReaLime Juice". Dr Pepper Snapple Group. Retrieved 19 April 2016.
  5. 1 2 Schwartz, Louis B.; Flynnm, John Joseph; First, Harry (1983). "Problems in Antitrust". Foundation Press, Incorporated. p. 5. Retrieved 19 April 2016. (subscription required)
  6. 1 2 3 4 5 6 7 8 9 "Jif Lemon". Marketing. February 22, 2012. Retrieved 13 December 2015. (subscription required)
  7. ↑ The Federal Reporter. West Publishing Company. 1982. p. 505. Sometime in the 1940's the ReaLemon trademark was developed and used for the reconstituted lemon juice product. At that time ... Borden purchased the ReaLemon-Puritan Company in 1962 for approximately $12.4 million. Borden has ...
  8. ↑ McChesney, F.S.; Shughart, W.F. (1995). The Causes and Consequences of Antitrust: The Public-Choice Perspective. University of Chicago Press. p. 48. ISBN 978-0-226-55635-2.
  9. 1 2 3 "History of the world in 52 packs – Jif lemon". Sun Branding Solutions. Retrieved December 13, 2015.
  10. ↑ Party Line. p. 167. ISBN 978-0-9794477-0-9.
  11. 1 2 3 Drake, Jean (August 23, 1988). "Thin Pan Burns Cookies". The Bulletin. Retrieved 19 April 2016.

Further reading

External links

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