RedBrick Health

Industry Wellness, Health Promotion, Disease Management, Health Care Technology, Employee Health Benefits
Founded 2006
Founder Kyle Rolfing, Kurt Cegielski, Pat Sukhum, Kristin Austrum, Abir Sen, David Dickey
Headquarters Minneapolis, Minnesota
Key people
 Dan Ryan, CEO; Gregg Waldon, CFO; Eric Zimmerman, Chief Marketing Officer; Gal Bar-or, Chief Technology Officer; Jeff Dobro, Chief Medical Officer; Kurt Cegielski, Founder & Senior Vice President, Employer Solutions; Kyle Rolfing, Founder & Strategic Advisor; Nicole Manderscheid, Vice President, Human Resources
Products Adaptive Health AssessmentsSM, Personal Health MapsSM, Intelligent Engagement EngineSM, Social Workplace Challenges & CompetitionsSM, Personalized CoachingSM, Reward AdministrationSM
Number of employees
 300+
Parent Investors: Highland Capital Partners, Versant Ventures, Fidelity Ventures, Kleiner Perkins Caufield & Byers
Website

RedBrick Health is a health technology and services company based in Minneapolis, Minnesota. RedBrick Health is privately held and works with large, self-insured employers, progressive health plans, providers and accountable care organizations.

History

RedBrick Health was founded in 2006 by founders and former management team members of Definity Health. At Definity Health, RedBrick Health’s founders helped create Health Reimbursement Accounts, the predecessor to Health Savings Accounts.

RedBrick Health launched its services to its first client in the fall of 2007[1] and published its first year-over-year health improvement and cost-savings results in early 2009.[2][3]

RedBrick Health has received $45 million in venture capital funding from Highland Capital Partners, Versant Ventures, Fidelity Ventures and Kleiner Perkins Caufield & Byers.[4][5]

RedBrick Health was named one of the top 50 best small and medium companies to work for in America in 2009 by the Society for Human Resource Management (SHRM) and the Great Places to Work Institute, Inc. (GPTW).[6]

Current Products

RedBrick Health incorporates data from a proprietary employee health assessment,[7] biometric health screenings and medical claims analysis to recommend clinically driven, online and telephonic health coaching programs tailored to each employee participant. RedBrick Health helps and supports individuals as they take the steps to better health that are most personally achievable and rewarding. In addition to the innovative Health Assessment, RedBrick Health offers a suite of tools including RedBrick Journeys, their award-winning health multimedia, healthcare cost transparency, and care coordination.

Employees and families that participate in RedBrick Health programs can be rewarded financially for their engagement and participation.[8][9] Rewards are set by the employer and can include premium reductions, Health Savings Account deposits, 401(k) deposits, gift cards or other financial rewards. RedBrick Health works with employers to ensure all employee participants have equal opportunity to earn better health and financial rewards, regardless of current health status.

References

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