Republic Biscuit Corporation

Republic Biscuit Corporation
Snack company
Industry Snacks and biscuits
Predecessor England Biscuit Factory (1963-1973)
Founded 1963 (1963)
Founder Jacinto Ng
Headquarters 57 General Luis Street, Bo. Capri, Novaliches, Quezon City, Philippines
Area served
 Philippines
Subsidiaries Republic Biscuit Corporation
Suncrest Foods Incorporated
SPI Corporation
Multirich Food Corporation
Pinnacle Foods Incorporated
JBC Food Corporation
Website www.rebisco.com.ph

Republic Biscuit Corporation (d/b/a Rebisco) is a Filipino snack company based in Quezon City, Philippines. It was founded in 1963 by Filipino-chinese tycoon Jacinto Ng, currently the top taxpayer in the Philippines for 2014.[1] Generations of Filipinos have been enjoying Rebisco’s basic portfolio of biscuits and now its wide range of snack foods.

Merger

Rebisco-Suncrest Rebisco-SPI Food Rebsico-England Biscuit Factory Rebisco-Pinnacle Rebisco-JBC Food Corp

History

Rebisco was founded in 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, the Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods Incorporated in 1995; Multirich Corporation in 1999; and Pinnacle Foods Incorporated in 2000. In 2003, Rebisco acquired Storck Products, Incorporated and renamed as SPI Corporation.

Brands

Beans:

  • Mr. Bean

Biscuits:

  • Bravo
  • Combi
  • Marie Time
  • Rebisco Extreme
  • Rebisco Sandwich

Cakes/Breads/Donuts:

  • Cake Jam
  • Crossini
  • Cupp Keyk
  • Doowee Donut
  • Fudgee Barr
  • Mini Keyk
  • Pandolino
  • Topps Sarap
  • Whoopie

Candies/Lollipops/Bubble gums:

  • Babble Joe
  • Brewers
  • Chubby
  • Judge
  • Lipps
  • Loco Pops
  • Mr. Keso
  • Mr. Maiz
  • Mr. Yema
  • Starr (former Storck)
  • Vita Cubes

Cookies:

  • Combi Cookie Crunch
  • Chunkee
  • Frootees

Chips:

  • Banchee
  • Chiskalog
  • Crunchos
  • Filippers
  • Funky
  • Frititos
  • Pop-O
  • Ranchos
  • Samurai
  • Tamtam
  • Texas Wild

Chocolates:

  • Barnuts
  • Choco Mucho
  • Cookie Munch
  • Magnus Choco Coffee

Crackers:

  • Ace
  • Hansel
  • Rebisco Crackers
  • Superthin

Creampaste:

  • Krim Stix

Green pea:

  • Sinbad

Jelly:

  • Mr. Jiggels

Nuts:

  • Chikito
  • Hi-Ho
  • Ding Dong
  • Happy

Polvoron:

  • Milkee Polvoron
  • Milkee's Best

Seeds:

  • Captain Sid
  • Dragon Sid

Wafers:

  • Superstix
  • Tiger Stix
  • Wafer Time

Doowee Donut from Suncrest Foods Inc.

Subsidiaries

Other developments

In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[2]

References

  1. ↑ "PH Rebisco's founder is top taxpayer for 2014". Rappler. 18 December 2015. Retrieved 18 December 2015.
  2. ↑ Y&R Philippines wins Rebisco global branding work

External links

 This article incorporates text available under the CC BY-SA 1.0 license.

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