Rob Fishman

Rob Fishman
Born 29–30[1]
Scarsdale, New York
Alma mater Cornell University
Occupation
  • Entrepreneur
  • writer

Rob Fishman is an American entrepreneur and writer.

In 2013, he co-founded Niche, a marketing company that was acquired by Twitter in 2015 for $50 million.[2] In its first year of operations, Niche earned $1 million in revenue.[3] As part of Twitter, Niche has become a "significant revenue driver" for the social network.[4]

Fishman's previous company was sold to BuzzFeed in 2013.[5] The acquisition was BuzzFeed's first.[6]

In 2015, Fishman was named to the Forbes "30 Under 30" list.[1] Fishman previously worked at the Huffington Post as its first social media editor. He is a contributing editor for BuzzFeed,[7] and has written for New York Magazine, Slate, Re/code, and numerous other outlets. Fishman's coverage of the Cornell gorge suicides in 2010 for The Huffington Post gained widespread attention.[8] In 2013, a story he wrote for BuzzFeed, claiming that "the social media editor is dead," led to a firestorm from new media journalists.[9][10][11][12]

Fishman is from Scarsdale, New York, and is a graduate of Cornell University and the Columbia University Graduate School of Journalism. He is the nephew of 60 Minutes creator Don Hewitt and Marilyn Berger.[13]

References

  1. 1 2 Rooney, Jennifer (January 5, 2015). "Rob Fishman, 28 - In Photos: 2015 30 Under 30: Marketing and Advertising". Forbes.com.
  2. ↑ Shontell, Alyson (February 11, 2015). "Twitter Buys Niche, an Ad Network for Vine Stars, for About $50 Million in Cash and Stock".
  3. ↑ "Niche to hit $1 million in revenue this month". www.capitalnewyork.com. Retrieved 2016-04-07.
  4. ↑ "Twitter Finds Growing Business Pairing Internet Stars With Big Brands". Forbes. Retrieved 2016-04-07.
  5. ↑ Alyson Shontell (13 September 2012). "BuzzFeed Acquires Kingfish Labs - Business Insider". Business Insider.
  6. ↑ Constine, Josh. "BuzzFeed’s First Acquisition Kingfish Labs Could Make Its FB Ads Go More Viral Than Football Cats". TechCrunch. Retrieved 2016-04-07.
  7. ↑ "HuffPost Live". live.huffingtonpost.com. Retrieved 2016-04-07.
  8. ↑ "Cornellians Actually Are Using the Ithaca Gorges for Suicides These Days". Daily Intelligencer. Retrieved 2016-04-07.
  9. ↑ "Social media editor role is ‘more about an evolution than a contraction’". Poynter. Retrieved 2016-04-07.
  10. ↑ Harcup, Tony (2015-03-19). Journalism: Principles and Practice. SAGE. ISBN 9781473918115.
  11. ↑ "Every Journalist Is A Social Media Editor, But Not Every Social Media Editor Is A Journalist". The Huffington Post. Retrieved 2016-04-07.
  12. ↑ Ingram, Mathew (2013-05-30). "No, the job of social media editor isn’t dead — but it sure as heck better be evolving". gigaom.com. Retrieved 2016-04-07.
  13. ↑ "Safer, Sawyer, Gibson, O’Reilly Turn Out to Remember Don Hewitt". www.adweek.com. Retrieved 2016-04-06.

Further reading

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