Roel de Vries

Roel de Vries
Born April 1968
Netherlands
Alma mater Hogeschool Eindhoven, University of Groningen
Occupation Corporate Vice President, Global Head of Marketing Nissan Motor Corporation
Employer Nissan Motor Corporation

Roel de Vries (born April 1968) is a Dutch born engineer and businessman. He is Corporate Vice President, Global Head of Marketing and Brand Strategy of Nissan Motor Corporation.[1]

Biography

Early life

Roel de Vries was born in April 1968 in the Netherlands. He received a Bachelor Degree in Industrial Engineering from Hogeschool Eindhoven, and a Masters Degree in Business Administration from the University of Groningen.[1]

Career

His first employer was the family’s pastry & bakery business.[2] In 1994 de Vries joined Nissan at the European head-office in Amsterdam. In 1998, he relocated to South Africa, where he became Director of Marketing and Sales. In South Africa, de Vries "had a chance to meet Nelson Mandela a few times. His approach to leadership and getting things done despite circumstances just blew me away."[2]

In 2008, de Vries moved to Nissan's Global Headquarters in Yokohama, Japan. Through 2009, he was General Manager Product Planning General Overseas Markets. From 2009 to 2010, he was Program Director for Nissan's all rear wheel drive vehicles. In November 2010, he was named Corporate Vice President, Global Head of Marketing and Brand Strategy.[1][3] Under de Vries, Nissan was named one of the best global brands of 2014.[4][5]

Roel de Vries shares his views on the role of technology within marketing and why big data could be a threat to the profession.[6]

Hobbies

His hobbies include running, golf and skiing.[2]

Cars

In Japan, de Vries drives a Nissan Elgrand. The first car he bought was a white Autobianchi A112.[1]

See also

References

  1. 1 2 3 4 "Roel de Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy, Nissan". October 2014. Retrieved 27 January 2014.
  2. 1 2 3 "Roel de Vries Corporate VP, Global Head of Marketing @ Nissan". 7 January 2015. Retrieved 27 January 2014.
  3. ↑ "Roel de Vries Corporate VP, Global Head of Marketing, Communications and Brand Strategy". Retrieved 27 January 2014.
  4. ↑ "NISSAN NAMED ONE OF THE BEST GLOBAL BRANDS FOR 2014". 9 October 2014. Retrieved 27 January 2014.
  5. ↑ "Nissan Rises Up Ranks on Interbrand’s Best Global Brands 2014". 9 October 2014. Retrieved 27 January 2014.
  6. ↑ "How has marketing technology changed the role of the CMO?". Hot Topics. Retrieved 2015-10-29.
This article is issued from Wikipedia - version of the Wednesday, November 04, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.