Role of women in Pakistani media
Pakistani media has recently undergone many changes, including the role women play in it. It is striving to create awareness among masses about women’s rights and speaks largely about feminism. In rural areas, women lacked awareness and education however due to media, now they are more aware and the gender gap is reducing to a great extent. Many of the people are giving negative opinions regarding the role of media. Media has a detrimental role to play and doesn’t facilitate women in any way. Most of the people were of the opinion that media has projected a negative image of women and brought her weak points to the forefront. The drama industry has a big responsibility to shoulder in this regard.
The drama Zindagi Gulzar Hai was a great success by the media in showing a positive image of women in the society and her cultural importance. Most of the time, media shows negative things regarding women but this drama turned the direction to 180 degrees. This drama specially the role of Kashaf should have resulted in motivation of many females and families who lack sons. Such dramas must be appreciated and more efforts like this must be done to promote the role of women through media.