Ronnie Fieg

Ronnie Fieg is a footwear and clothing designer from New York, and currently owns and operates retail establishment Kith.[1]

Early life

Aaron 'Ronnie' Fieg[2] was born and raised in Jamaica Queens, New York. Fieg began working as a stock boy and salesman for footwear chain David Z at the age of 13.[3] He eventually became the assistant manager, manager and buyer for David Z.[4][5]

Sneaker Collaboration

After establishing himself as head buyer at David Z, Fieg began bringing in many of the athletic footwear brands for the chain of stores. One of these brands was Asics, who offered Fieg the opportunity to unarchive any of their old silhouettes. Fieg then designed three pairs of Gel Lyte III's called The 252 Pack, due to each sneaker being produced in quantities of 252.[6] Fieg's new sneaker designs ended up on the cover of Wall Street Journal, thus causing each pair to sell out in 24 hours.[7] This day was the catalyst for Fieg's career.

Fieg has gone onto collaborate with many other brands such as Adidas, Caminando, Chippewa, Clarks, Converse, Harris Tweed, Herschel Supply, New Balance, Polo Ralph Lauren, PUMA,[8] Red Wings, Saucony, Sebago, Shades of Grey by Micah Cohen, Timberland and more. His total number of collaborations is guessed at over 50 products or more, making him one of the most prolific sneaker designers/collaborators of all time.[9]

Kith NYC

On November 11, 2011, Ronnie Fieg opened up his own apparel and footwear boutique called Kith NYC.There are currently two locations, in Brooklyn and Manhattan.[10][11] Kith carries brands like Stampd, Timberland, Adidas, Red Wing, Clarks, Asics, Danner, New Balance, Nike, Gourmet, and Native Footwear.[12]

In August 2015, Fieg relaunched his Brooklyn store with a $2 million renovation. The new space features a cereal bar that launched the Kith Treats business, 750 cast white Air Jordan 2s hanging from the ceiling and overall design by Daniel Arsham and Alex Mustonen of the firm Snarkitecture.[13] Kith Treats is Brooklyn's first cereal bar[14] and boasts 23 types of cereal to mix with 25 assorted toppings and 5 different milks.[15] Ice cream is available as well.

References

  1. "About Kith NYC". Kith NYC. 1 January 2016. Retrieved 9 April 2016.
  2. Harris, James (2 October 2014). "Fashion Bros with Ronnie Fieg". Complex. Complex Media. Retrieved 9 April 2016.
  3. Sawyer, Jonathon (9 February 2016). "Ronnie Fieg's Weekend with Mr. Porter". Highsnobiety. Titel Media. Retrieved 9 April 2016.
  4. "RONNIE FIEG – NEW YORK’S GEL LYTE GENIUS". Sneaker Freaker. 24 November 2010. Retrieved 14 November 2014.
  5. "The Infinite Interview With Ronnie Fieg". Infinite Legroom. Retrieved 21 April 2015.
  6. Fieg, Ronnie (23 December 2015). "Homage by Ronnie Fieg". Kith NYC. Kith Retail LLC. Retrieved 9 April 2016.
  7. DeLeon, Jian (27 August 2015). "The Hustle Behind Kith". Business of Fashion. Business of Fashion. Retrieved 9 April 2016.
  8. "Ronnie Fieg x PUMA "Tokyo Sakura Project" Pack". Retrieved 21 April 2015.
  9. "Latest Products". RonnieFieg. Retrieved 22 November 2012.
  10. "KITH Locations". KITH NYC. Retrieved 21 April 2015.
  11. "Ronnie Fieg: Building a Day From the Soles Up". New York Times. Retrieved 21 April 2015.
  12. "About KITHNYC". KITHNYC. Retrieved 22 November 2012.
  13. "The Hustle Behind Kith, Ronnie Fieg's Self-Made Sneaker Empire". The Business of Fashion. 2015-08-27. Retrieved 2015-11-01.
  14. "Ronnie Fieg of KITH – Friday Fives - The Infatuation". The Infatuation. 2015-08-28. Retrieved 2015-11-02.
  15. "Mini marshmallows, hemp milk and more at NYC's first cereal bar!". am New York. Retrieved 2015-11-02.
This article is issued from Wikipedia - version of the Wednesday, May 04, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.