Rosemary (radio)

Rosemary
Rosemary transcription disc from July 22, 1946
Genre	Daytime daily serial
Country	United States
Language(s)	English
Syndicates	NBC Radio/CBS Radio
Host(s)	Harry Clark
Starring	Betty Winkler George Keane Marion Barney Joan Alexander
Creator(s)	Elaine Carrington
Writer(s)	Elaine Carrington
Air dates	October 2, 1944 (1944-10-02) (NBC) to July 1, 1955 (1955-07-01) (CBS)
Sponsor(s)	Procter & Gamble (Ivory Snow, Camay, Dash, Tide, Prell)

Rosemary is an American radio soap opera broadcast on NBC Radio from October 2, 1944 to March 23, 1945, and on CBS Radio from March 26, 1945 to July 1, 1955.^[1]^[2] Starring Betty Winkler as Rosemary Dawson Roberts, the program's only sponsor was Procter & Gamble, primarily for Ivory Snow dishwashing liquid, Camay soap, Dash and Tide laundry detergents and Prell shampoo.^[2] The series was created by Elaine Carrington, who had previously created Pepper Young's Family (1932-1959) and When a Girl Marries (1939-1957).^[1]

Characters and story

When the program began, it focused on 20-year-old secretary Rosemary Dawson (Winkler), who supports her mother (Marion Barney) and younger sister Patti (Jone Allison). Rosemary marries journalist Bill Roberts (George Keane), a war veteran and amnesiac who later remembers his first wife Audrey (Allison) and daughter Jessica (Joan Lazer) but forgets his present with Rosemary. The show also included Rosemary's best friend Joyce Miller (Mary Jane Higby), lawyer Peter Harvey (Lawson Zerbe), and Dr. Jim Cotter (Bill Adams).^[1]

Cast

Winkler and Keane met doing Rosemary and married.^[2] When Keane was forced to leave the program due to illness, Winkler left as well, and they were replaced by Robert Readick and Virginia Kaye in the roles.^[2] Most of the other characters were also portrayed by multiple actors, including Patsy Campbell as Patti; Lesley Woods and Joan Alexander as Audrey; Helen Choate as Joyce; Sydney Smith as Peter and Charles Penman as Jim.^[1]

Rosemary was complimented for its "realistic approach to life" despite its use of plot devices like amnesia, and the program got "generally higher marks" from critics than its competition.^[1]

References

1 2 3 4 5 Dunning, John (May 7, 1998). On the Air: The Encyclopedia of Old-Time Radio. United States: Oxford University Press. p. 588. ISBN 0-19-507678-8. Retrieved January 26, 2010.
1 2 3 4 Cox, Jim (November 28, 2005). Historical Dictionary of American Radio Soap Operas. The Scarecrow Press, Inc. pp. 196–197. ISBN 0-8108-5323-X. Retrieved January 26, 2010.

Listen to

Rosemary. Museum of Broadcast Communications. July 12, 1946. Retrieved January 27, 2010.

Radio soap operas in the United States

Adopted Daughter (1939–41)
Against the Storm (1939–52)
Amanda of Honeymoon Hill (1940–46)
Aunt Jenny's Real Life Stories (1937–55)
Aunt Mary (1944–61)
Bachelor's Children (1935–46)
Backstage Wife (1935–59)
Big Sister (1936–52)
The Brighter Day (1948–56)
Clara, Lu, and Em (1930–42)
Dan Harding's Wife (1936–38)
David Harum (1936–50)
Girl Alone (1935–41)
The Goldbergs (1929–50)
The Guiding Light (1937–56)
Jane Arden (1938–39)
Judy and Jane (1932–35)
Just Plain Bill (1932–55)
Kitty Keene, Incorporated (1937–41)
Life Can Be Beautiful (1938–54)
Lonely Women (1942–43)
Lorenzo Jones (1937–55)
Ma Perkins (1933–60)
Myrt and Marge (1931–42)
The O'Neills (1935–43)
One Man's Family (1932–59)
Our Gal Sunday (1936–59)
Painted Dreams (1930–43)
Pepper Young's Family (1932–59)
Perry Mason (1943–55)
Portia Faces Life (1940–53)
The Romance of Helen Trent (1933–60)
Rosemary (1944–55)
Second Husband (1936-46)
Stella Dallas (1937–55)
Today's Children (1933–38)
Today's Children (second series) (1943–50)
Valiant Lady (1938-52)
When a Girl Marries (1939–57)
Young Doctor Malone (1939–60)
Young Widder Brown (1938–56)
Your Family and Mine (1938–40)

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