Roshni Mahtani

Roshni Mahtani روشني مهتاڻِي

Mahtani in Singapore in 2011
Born Roshni Mahtani
Singapore, Republic of Singapore
Occupation Internet entrepreneur, CEO
Nationality Singaporean
Alma mater Upper Iowa University
Website
www.tickledmedia.com

Roshni Mahtani (Sindhi: روشني مهتاڻِي) is a Singaporean entrepreneur of Indian descent. She is best known for launching Tickled Media, a digital agency focused on the Asian Mother market. Her company helps brands connect with the mum audience through advertising, market research, content creation and events. Tickled Media also owns some of Asia's largest parenting focused media properties, theAsianparent.com, IndusParent.com, Kidlander.com, Pregnant.sg and ParentTown.com. Collectively, the sites reach out to over 6 million mothers across Asia.

In 2012, her company, Tickled Media was certified as one of the world's most democratic companies by WorldBlu[1] and ranked among Singapore's 10 hottest start-ups in 2012 by Singapore Business Review.[2]

In 2011, Mahtani announced that Tickled Media had signed a contract with the Russian online publisher SUP Media to run its flagship product, LiveJournal in Asia with her as the Asia Head.[3] Mahtani was quoted as saying that "With the total e-commerce market estimated at S$1.6 billion this year, we are proud to see that LiveJournal transactions might represent a staggering 6% of that, re-affirming us as one of the largest e-commerce players in Singapore."[4]

In October 2012, Tickled Media received national acclaim for its Gangnam style parody "Kancheong Style" with lyrics describing the life of Singapore's school children.[5][6] The music video also won the Silver in the 2014 Singapore PR Awards.[7]

Tickled Media has physical offices in Singapore, Malaysia, Thailand, Philippines, Indonesia and India.

Start-up Scene

As an entrepreneur based in Singapore, Mahtani is also actively involved in the startup community. In 2015, she co-founded the Female Founders Network, a non-profit organization that aims to increase funding to female founded companies from its current 5% to 20% by 2020. The female founders network has over 2,000 female founders as members. Mahtani also sits on the board of TiE Singapore and is a mentor at JFDI.Asia and CRIB Singapore where she works with early stage startups. She has also invested in over a dozen start ups across APAC and the US.

Besides her involvement in the Singapore start-up scene, Mahtani is an Executive Producer of Untouchable: Children of God - A 2014 documentary film about the callous abuse of little girls in the brothels of India and how they are drugged, sold and trafficked from neighboring Nepal.[8]

References

  1. "Tickled Media is Singapore’s first WorldBlu certified company for democratic practices". E27 (Singapore). April 17, 2012. Retrieved April 29, 2012.
  2. "Singapore’s 10 hottest start-ups of 2012". Singapore Business Review (Singapore). March 6, 2012. Retrieved May 6, 2012.
  3. "LiveJournal to Launch South-East Asian Country Portals; Appoints Singapore Media Partner". Reuters (London, United Kingdom). June 8, 2011. Retrieved April 29, 2012.
  4. "Singapore e-commerce booming on blogshops". Singapore Business Review (Singapore). December 11, 2011. Retrieved May 1, 2012.
  5. "PM Lee: Happy Children's Day, and parents, don't be so kancheong". The Straits Times (Singapore, Singapore). October 5, 2012. Retrieved November 5, 2012.
  6. ""Let kids have their childhood," says PM Lee". Channel NewsAsia (Singapore, Singapore). October 5, 2012. Retrieved November 5, 2012.
  7. http://tickledmedia.com/press/pr-awards-the-asian-parent/. Missing or empty |title= (help)
  8. "IMDb, Untouchable: Children of God (2014)". IMDb. Retrieved 20 January 2016.

External links

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