Russell Findlay

J. Russell Findlay (born 1965) is an American advertising and marketing executive. He is currently the head of marketing at Hiscox, an international specialist insurer. [1]

Career

Russell Findlay is currently the head of marketing at Hiscox, and was the first chief marketing officer in the history of Major League Soccer.[2][3][4] Prior to MLS, Findlay worked for PepsiCo alongside American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under Chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While at PepsiCo, Findlay helped launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free,[5] including helping produce a TV commercial putting soccer greats Freddy Adu and Pele together for the first time.[6] Findlay also launched Pepsi Max (North America) while at PepsiCo.[7]

Findlay started his career at Unilever as a territory sales rep before moving into their brand marketing department.[8]

He has twice won Effie Award for effective advertising.[9][10] and currently serves as a final round judge in the Effie Award process. Findlay also was named as one of 2014's 30 most influential marketers in the world. [11]

Education

His undergraduate degree is in marketing from SUNY Oswego,[12] where he is on the board of their School of Business.[13] He also holds an MBA with a concentration in marketing and advertising from Xavier University.

Findlay is also a frequent guest lecturer at business schools. He has lectured and presented at Harvard Business School, Northwestern University's Kellogg School of Management, the University of Pennsylvania's Wharton School of Business among others.

Personal

Findlay is related to the legendary advertising and media couple, New York Post editor Joseph Cookman and his wife Ladies Home Journal editor Mary Bass.

He is also a US Soccer Referee.

References

  1. ↑ http://globenewswire.com/news-release/2013/11/19/590940/10058633/en/Hiscox-hires-marketing-veteran-Russell-Findlay-as-Head-of-US-Marketing.html
  2. ↑ http://adage.com/article?article_id=148320
  3. ↑ http://www.nytimes.com/2011/02/14/business/media/14adnewsletter3.html?_r=1&src=busln
  4. ↑ http://www.mlssoccer.com/news/article/j-russell-findlay-named-cmo-mls-sum
  5. ↑ http://adage.com/article?article_id=148320
  6. ↑ http://www.highbeam.com/doc/1G1-114821483.html
  7. ↑ http://www.socceramerica.com/article/41110/findlay-named-chief-marketing-officer.html
  8. ↑ http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
  9. ↑ http://www.effie.org/winners/showcase/2004/322
  10. ↑ http://www.effie.org/winners/showcase/2008/2643
  11. ↑ http://internationalistoftheyear2014.blogspot.com/p/russell-findlay_18.html
  12. ↑ SUNY Oswego#Notable alumni
  13. ↑ http://www.oswego.edu/academics/colleges_and_departments/business/about_us/advisoryB.html


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