S'well
 | |
| Private | |
| Founded | 2010 |
| Founder | Sarah Kauss |
| Headquarters | Manhattan, New York |
| Products | Water bottles |
| Website |
www |
S'well is a reusable water bottle company headquartered in Manhattan, New York.[1][2][3][4] Sarah Kauss founded the company in 2010.[5] Kauss is the CEO of the company.[6]
History
S'well was founded by Sarah Kauss in 2010.[7] Kauss started the company after attending a panel at her five-year Harvard Business School reunion focused on the global clean water crisis.[8] She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced what is widely referred to as the "Oprah Effect" after being featured in O, The Oprah Magazine.[5][9][7] From 2013 to 2014, the company's revenue had grown 400 percent, generating $10 million in sales by the end of the year.[10][9] S'well's operations relocated to the Flatiron District of Manhattan in 2015.[11] By May 2015, S'well had sold 4 million bottles.[12]
Product
The company sells 9, 17, and 25 ounce double insulated stainless steel reusable bottles.[13][14] By April 2015, S'well was selling over 90 different styles.[11] The manufacturer claims the bottles are non-leaching, non-toxic and maintain the content's temperature for 12 to 24 hours.[15][16] A 2015 consumer report tested the efficacy of the S'well bottle. Initially filling the bottle with water at 40-degrees fahrenheit, the testers compared changes in temperature using a regular plastic bottle as the control. After 5 hours, the plastic bottle's water temperature read 79-degrees while the S'well water read 41-degrees. After 24 hours, the plastic bottle's water read 84-degrees and the S'well read 65-degrees. Testing the product's heat claim, the testers filled the bottle with hot coffee. The initial temperature was above 168-degrees. Six hours later, the thermometer read more than 142-degrees.12 hours later the temperature was 126-degrees, dropping more than 40 degrees.[17]
References
- ↑ Andrew Liszewski (April 28, 2011). "S’well Insulated Stainless Steel Bottles". Retrieved March 13, 2015.
- ↑ "S'well Bottle Keeps The Hot Side Hot and The Cool Side Cool". December 10, 2012. Retrieved March 13, 2015.
- ↑ "S'well: A Better Reusable Water Bottle?". Retrieved March 13, 2015.
- ↑ "The S’Well Idea That Built a Better Water Bottle". March 9, 2015. Retrieved May 6, 2015.
- 1 2 "How S'well swelled". October 9, 2014. Retrieved March 13, 2015.
- ↑ "What a ‘S’well’ idea: Stylish bottles benefit WaterAid". December 22, 2012. Retrieved March 13, 2015.
- 1 2 Annie Pilon (June 4, 2015). "Startup Aims to Eliminate Plastic Bottles with Better Looking Alternatives". Small Business Trends. Retrieved July 28, 2015.
- ↑ Gabriela Motroc (March 19, 2015). "Tax Auditing didn't make her a millionaire, a water bottle did". Australian National Review. Retrieved July 28, 2015.
- 1 2 Parija Kavilanz (May 22, 2015). "She's $10M closer to replacing plastic bottles". CNN. Retrieved June 8, 2015.
- ↑ "The Broadsheet: October 13th". October 13, 2014. Retrieved March 13, 2015.
- 1 2 "Entrepreneur is all about the bottle—as long as it matches her outfit". April 3, 2015. Retrieved May 6, 2015.
- ↑ "The S'Well Idea That Built a Better Water Bottle". March 9, 2015. Retrieved May 6, 2015.
- ↑ "The Most Magical Water Bottle on the Planet". March 29, 2013. Retrieved March 13, 2015.
- ↑ "10 Gadgets for Equipping Your Perfect Desk". Retrieved March 13, 2015.
- ↑ "S’well Bottles Tap into an Appreciation for Fashion and Function". August 18, 2015. Retrieved October 28, 2015.
- ↑ Michael Grothaus (August 18, 2015). "How S'well Designed Its Way Into 3,300 Starbucks Stores". Fast Company & Inc. Retrieved October 28, 2015.
- ↑ KWCH. "DIW: S'well bottle". Retrieved 2015-09-10.