SMART Magazine
SMART Magazine was launched in April 2005 as a Hawaiian fashion, beauty and lifestyle publication. The magazine was published bi-monthly and is sold throughout Hawaii and was also available for online subscription. SMART Magazine features "information and advice on all aspects of fashion, beauty, and lifestyle."
SMART Magazine is no longer in publication nor is it sold anywhere in the United States, not even in the state of Hawaii for reasons that have yet to be released to the public. It may be because of rising publication costs and declining readership.
Staff
- Molly Watanabe (Founder/Publication Director): Advertising, Marketing, PR
- Amy Alston (Founder/Publication Director): Advertising, Distribution
- Sarah Honda (Editor/Art Director): Editorial
Production Manager
Contributing Writers
Photographers
Interns
Team Rider/Promotions
Finance Director
Target Market
- Women aged 18 to 35
- Live alone or with roommates and have no dependents
- Household income of $24,000 or higher with a high percentage of disposable income
- Intelligent, stylish, and interested in the latest trends
- Loves to shop, has her own personal style
- Mixes luxury items and bargains in her day-to-day life
Although the target age was 18 to 35, SMART Magazine stated that it was not about the age as much as the lifestyle of the reader. They targeted the woman "who wanted to be fashionable, know what's going on around town, and capitalize on Hawaii's unique style."
In Every Issue
- Do It!
- What's Flying Off the Shelves
- Trends Here and Now
- Local Look
- How to Wear It
- Shopping Trip
- Local Designer
- Fashion Pro
- I Heart It
- Beauty Bestsellers
- We Tried It!
- Beauty Routine
- Featured Home
- Home Shopping Guide
- 101
- Smart News
- Word of Mouth
- Around Town
- Ten Things to Do
External links
References
- The Honolulu Advertiser - "Home again, to start up fashion-lifestyle magazine"
- Honolulu Star-Bulletin - "Ambitious women start magazine"
- Pacific Business News - "Smart Magazine publishes first issue"