Sandy Rosenthal

Sandy Rosenthal
Born North Attleboro, Massachusetts
Residence New Orleans, Louisiana
Education Mount Holyoke College (B.A., Psychology, 1979)
Tulane University (M.B.A., 1981)
Known for Founding and leading the nonprofit grassroots group Levees.Org in aftermath of Hurricane Katrina
Spouse(s) Stephen Rosenthal
Children 3

Sandy Rosenthal is an American civic activist and founder of Levees.Org, an organization created in October 2005 to educate the American public about the cause of the levee failures and catastrophic flooding in New Orleans during Hurricane Katrina.[1]

Life pre-Katrina

Rosenthal's dedication to public service started early. After graduating from Mount Holyoke College she continued to be one of the school's most dedicated volunteers and in 2005 helped fellow alumnae who had been displaced by Hurricane Katrina, even though she was in the same position herself. During this time she also continued her regular volunteer positions with the school.[2]

Before Katrina, Sandy worked for ten years as a volunteer teacher in New Orleans' public schools where she taught fitness and nutrition. From 2005 to 2010 she volunteered at Touro Hospital's oncology unit where she provided more than 100 hours of visitation to ill patients.[3]

Prior to October 2005, Rosenthal worked as a marketing executive and part-time fitness instructor. For two decades she pursued her passion for teaching physical fitness, first at her alma mater, Tulane University and then at the Jewish Community Center. During this time she was also pursuing her marketing career. From 1982 to 1987, she worked in advertising for Vision Plaza and then went on to work in marketing for the New Orleans Orthopaedic Clinic from 1987 to 1994. In October of 2000 she became the Advertising Director of Strategic Comp Insurance with a specialty in copywriting; a position she held for seven years.[4]

She previously considered going into police detective work and compares her work in seeking out little known facts about the levee failures to work conducted by police detectives in investigating a crime. Both require reasoning and analytical skills according to Rosenthal.[5]

Levees.Org

Rosenthal hosts at a press conference on the First Anniversary of the Worst Civil Engineering Disaster in U.S. History, August 29, 2006
On set in the Lower Ninth Ward, Rosenthal oversees filming of a Public Service Announcement on May 17, 2008

Rosenthal launched the grassroots group with the help of her son Stanford who, barely more than 15 years old, created the logo and the website which launched on December 5, 2005 and has since been viewed more than 900,000 times. Rosenthal recruited actors Harry Shearer and John Goodman (both longtime residents of New Orleans), to assist with outreach for the group’s message. Using video, social media, letter-writing teams and numerous other means, Levees.Org has educated tens of thousands of citizens nationwide on the facts surrounding the 2005 flooding.[6]

Accolades

Rosenthal discusses the breach of the London Avenue Canal for The National Urban League Conference in New Orleans, La., July 28, 2012

In 2015, Sandy Rosenthal will be awarded the Diana Lewis Citizen Participation Award by the Community for a Better New Orleans[7] and she was also recognized as a "Partner in Justice" by AVODAH: The Jewish Service Corps. In 2012, she was recognized as a “Most Influential Woman” by Mount Holyoke College,[8]and was named “Outstanding Citizen Diplomat” by the New Orleans Citizen Diplomacy Council. That same year she was also named as a “Role Model” by the Young Leadership Council and was honored as a “First Responder, Post Katrina” by the Southern Dominican Province. She has received the "Award of Merit" from the Citizens and Victims against Crime, Inc. (2009), the "Service Above Self" by The Rotary Club of New Orleans (2009), and the "Alumnae Loyalty Award" from Mount Holyoke College (2009). In 2008, she was inducted, along with real estate broker Kitty DeGree of West Monroe, into the Hall of Fame of the Louisiana Center for Women and Government at Nicholls State University in Thibodaux. That same year she was selected as a Woman of Fashion by "Prix d’Elegance" which honors those in community service who also have a sense of style. In 2006 she was one of the "Women of the Year" honored by City Business.[9]

Rosenthal has been a blogger with the Huffington Post since 2009[10] and with the New Orleans Times-Picayune since 2007.[11]

References

External links

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