Save the tatas
Save the tatas, also written as save the ta-tas, refers to both a non-profit breast cancer awareness foundation and a for-profit company founded in 2004[1] by Julia Fikse and currently has 12 employees.[1] Their motto is that laughter heals.[2] Founder Julia Fikse, attributes her idea to seeing people close to her die of breast cancer.[1] Liz Vassey and Hannah Cornett have both publicly supported the group.[3]
Over the course of 2008 and 2009, they have pledged at least $50,000 toward The Concern Foundation[4] and donated 5% of sales,[1] about $802,000, to breast cancer research since its start. They are currently supporting four researchers.[5]
Criticism
Its goal is to increase awareness of breast cancer by using humor. However, organizations such as Save the tatas have been criticized for using sex to make cancer into something that has to be sold to people and for profiting from cancer awareness.[6]
References
- 1 2 3 4 SOLVEJ SCHOU (October 5, 2009). "Breast Cancer Awareness Uses Sex to Sell Message". Archived from the original on Oct 5, 2009. Retrieved January 3, 2010.
- ↑ Amy Fennell Christian. "It’s okay to act like a boob this October".
- ↑ "Save the ta-tas(R) Launches Redesigned Website, www.savethetatas.com, Combining ta-tas Brand(R) and Save the Ta-tas Foundation". Retrieved January 1, 2010.
- ↑ "the save the tatas foundation: What we do".
- ↑ "researchers".
- ↑ "Breast cancer beyond the boobies".