Scott Davis (branding consultant)
| Scott Davis | |
|---|---|
 | |
| Born | 1964 |
Scott Davis (born 1964) is an American marketing consultant and author of three books on brand and market strategy.[1][2][3]
Biography
Davis received his B.S. in Marketing Management from the University of Illinois, and his Master of Management from the Kellogg School of Management at Northwestern University. [2][4][5]
He began his career at Procter & Gamble, eventually moving to Kuczmarski & Associates where he would remain for 12 years as Senior Partner.[4][6][7] Davis joined Prophet in 2000 as a senior partner in charge of opening Prophet's Chicago location and was promoted to "chief growth officer" in 2010.[1][2][5][8]
Davis is an Adjunct Professor at the Kellogg School of Management at Northwestern University, as well as a guest lecturer at other graduate schools including NYU, Harvard, Notre Dame, Medill, and Columbia University.[3][4] He is also a contributing writer to publications including Forbes and Ad Age.[4][9]
Bibliography
- 2000 Brand Asset Management: Driving Profitable Growth Through Your Brands
- 2002 Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
- 2009The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers[4]
References
- 1 2 "People and Accounts of Note". New York Times.
- 1 2 3 Arruda, William (March 14, 2006). "A View From the Top: Career Insight From Prophet Senior Partner Scott Davis". Marketing Profs.
- 1 2 3 4 5 "Contributor's Profile: Scott Davis". Forbes.
- 1 2 Schlegel, Chad. "Always learning Scott Davis '89 shows what continuing education is all about". Kellogg School of Management.
- ↑ "StrategyDriven Podcast Special Edition 16a – An Interview with Scott Davis, author of The Shift, part 1 of 2". StrategyDriven.
- ↑ "StrategyDriven Podcast Special Edition 16b – An Interview with Scott Davis, author of The Shift, part 2 of 2". StrategyDriven.
- ↑ Leder, Michelle (December 1, 2003). "Is the Atkins Brand Toast?". Inc.
- ↑ "Contributor Profile: Scott Davis". Ad Age.